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About the role
- Product Launch Manager driving cross-functional launches for ABC Fitness, a global fitness software provider. Managing readiness, rollout strategy, communications, and adoption across product releases.
Responsibilities
- Lead end-to-end launch management for new products, platform enhancements, and major feature releases
- Build and manage launch plans, timelines, milestones, dependencies, and stakeholder communications
- Partner with Product Management on release scope, customer value, target audience, rollout strategy, and launch requirements
- Coordinate cross-functional launch activities across Product, Product Marketing, Marketing, Sales, Customer Success, Support, Training, Operations, Legal, and other teams
- Drive launch readiness reviews and ensure deliverables are completed on time and to a high standard
- Identify launch risks, gaps, and blockers and drive resolution
- Establish roles, responsibilities, and accountability across launch stakeholders
- Support launch materials including messaging inputs, internal communications, enablement assets, FAQs, release notes, and customer-facing readiness materials
- Partner with enablement and customer-facing teams to prepare internal teams to position, support, and adopt new offerings
- Help define rollout approaches including phased launches, pilots, beta programs, and general availability plans
- Track launch outcomes and KPIs and facilitate post-launch retrospectives
- Develop and maintain launch frameworks, templates, checklists, governance, and best practices
- Serve as an operational partner bringing structure, transparency, and momentum to complex initiatives
Requirements
- Bachelor’s degree in Business, Marketing, Communications, Product Management, or related field; equivalent experience may be considered
- 6+ years of experience in product launches, go-to-market, product marketing, program management, product operations, or a related function
- Experience managing cross-functional initiatives in a B2B SaaS, technology, or fitness/wellness technology environment preferred
- Proven track record of leading complex launches involving multiple stakeholders and dependencies
- Strong project and program management skills
- Excellent verbal and written communication skills, including executive-ready updates and cross-functional coordination
- Strong problem-solving skills
- High attention to detail and strong operational discipline
- Ability to work in ambiguity and adapt plans as product and business needs evolve
- Experience with launch processes, release planning, and change management best practices
- Proficiency with Atlassian product suite, specifically Jira and Confluence
- Experience in product-led or SaaS go-to-market organizations preferred
- Experience supporting launches for platform products, integrations, payments, mobile applications, or member/club management solutions preferred
- Familiarity with customer lifecycle considerations including sales enablement, onboarding, support readiness, and adoption measurement preferred
- PMP, Agile, Scrum, or related certification is a plus
Benefits
- Open PTO policy
- Quarterly Days of Disconnect
- Parental & Pawternity Leave
- Quarterly fitness reimbursement
- Medical/Dental/Vision coverage
- EAP (Employee Assistance Program)
- Calm App subscription for employee and up to 4 dependents over age 16
- Bonuses, commissions, equity, or other incentive programs may be offered where applicable
- Professional development opportunities
- Continuous learning and mentorship
- Inclusive, values-focused culture
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