GTM and marketing experts reviewing domain - specific documents for quality and relevance. Supporting Mercor’s AI labs and enterprises in training frontier AI models.
About the role
- Senior Product Marketing Manager positioning AEM’s weather, wildfire, and water monitoring solutions. Driving competitive intelligence, sales enablement, launches, and AI-accelerated marketing content.
Responsibilities
- Develop and maintain positioning and messaging frameworks across AEM's product portfolio
- Translate technical capabilities into buyer-relevant value propositions
- Ensure positioning holds up in competitive sales cycles and reflects buyer decision-making
- Own competitive intelligence as an ongoing discipline
- Monitor competitor positioning, product developments, and go-to-market moves across the environmental monitoring industry
- Synthesize findings into usable briefs and enable sales with current, credible differentiation
- Build and maintain the sales enablement library, including battle cards, one-pagers, solution briefs, pitch narratives, and objection-handling guides
- Ensure field teams have current, on-message materials reflecting product positioning and competitive reality
- Work with sales leadership to identify and close enablement gaps
- Plan and execute product and feature launches end to end
- Coordinate across Product, Sales, and Marketing for impactful launches
- Train and prepare sales and support teams for new product introductions
- Contribute to thought leadership through bylines, speaking abstracts, white papers, and campaign messaging
- Help define AEM's differentiating market narrative
- Provide messaging and copy support across web, campaigns, press releases, and partner communications
- Serve as a positioning and content resource for the broader marketing team
- Report to the VP of Marketing
Requirements
- Bachelor's degree required
- MBA or equivalent experience is a plus
- 8 or more years of total experience, with at least 4 years in B2B product marketing
- Experience preferably at a company selling data, software, or technology products
- Experience in the environmental monitoring, weather, geospatial, or adjacent data or technology sector strongly preferred
- Demonstrated ability to develop positioning frameworks, messaging hierarchies, and value propositions that hold up in competitive sales cycles
- Strong analytical skills
- Comfortable working with market data, win/loss analysis, and usage metrics to drive decisions
- Proven track record of producing sales enablement materials that field teams actually use
- Skilled communicator across executive presentations, customer-facing copy, internal briefs, and long-form thought leadership
- Practical, active fluency with AI tools applied to research, content development, competitive analysis, and workflow automation
- Able to articulate where and why AI adds genuine leverage
- Must be eligible to work in Canada without company sponsorship, now or in the future, for employment-based work authorization
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