Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Senior Product Marketing Manager building product marketing for Alternative Payments’ SMB financial operating system. Defining positioning, launches and go-to-market strategy across payments and financial products.
Responsibilities
- Build the product marketing function at Alternative Payments
- Define target customers, personas and buyer journeys across products and priority verticals
- Develop differentiated positioning and messaging based on customer needs, market evidence and product problems solved
- Partner with Product on roadmap understanding, go-to-market priorities and market introduction of new capabilities
- Own the product launch roadmap and go-to-market strategy for new products and major releases
- Coordinate Product, Sales and Marketing from launch planning through execution
- Build and maintain competitive intelligence covering competitor positioning, pricing, product direction, differentiators and reasons to believe
- Analyze sales calls, pipeline performance, win/loss data, customer feedback and market research
- Conduct customer, prospect and Sales interviews and use third-party research, user testing or market studies as needed
- Create messaging frameworks, sales enablement, objection handling and launch narratives
- Shape product-led campaigns and launch moments, including webinar and presentation narratives
- Lead working sessions and align Product, Sales, Marketing and senior leadership
- Establish processes, workplans and success measures for product marketing impact
- Use AI and emerging tools to accelerate research and synthesize customer and sales insights
Requirements
- 5+ years of B2B SaaS product marketing experience
- Meaningful ownership of positioning, messaging, buyer research and go-to-market strategy
- Experience independently leading product launches from early planning through market execution and adoption
- Strong understanding of product marketing fundamentals
- Ability to build product marketing programs without an established playbook or large supporting team
- Strong qualitative and quantitative research skills
- Experience with customer interviews, sales-call analysis, win/loss data, segmentation and competitive intelligence
- Track record of turning customer and market insight into differentiated positioning and messaging
- Evidence of influence on product adoption, win rates, cross-sell, upsell or entry into a new market
- Strong cross-functional leadership and ability to influence senior stakeholders
- Ability to move between strategic thinking and hands-on execution
- Curiosity and a detective mindset
- Comfort working through ambiguity and creating structure in a fast-moving scale-up environment
- AI literacy and interest in using new tools for research and analysis
- Strong written, verbal and presentation skills
- Experience in MSP, FinTech, payments, startup or scale-up environments is a nice to have
- Familiarity with Jobs to be Done, Bowtie and PLG frameworks is a nice to have
- Eligible to work in Canada
- Ability to work in the downtown Toronto office 3 days a week, Monday to Wednesday
Benefits
- 10% variable compensation
- Equity opportunities
- Unlimited PTO
- Flexible work arrangements
- Yearly learning & development stipend
- Inclusive and accessible application/interview process with accommodations available
- Opportunity for internal growth and career development
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