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Appfire

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product-marketing

Appfire is a company that specializes in providing a wide range of solutions and tools for improving productivity and workflow management, particularly within the Atlassian ecosystem. They offer products and services focused on IT service management, workflow and automation, and agile work management, tailored to enhance the capabilities of agile teams. Appfire provides cloud-ready applications and integrations with platforms like Jira, Confluence, Microsoft, and Salesforce, aiming to optimize processes and improve collaboration within organizations. With over 20,000 customers, including many Fortune 500 companies, Appfire is dedicated to helping teams enhance productivity and governance across various platforms.

• Develop differentiated positioning, messaging, value propositions, and market narratives
• Translate complex SaaS products and technical capabilities into compelling stories for business, technical, and executive audiences
• Define and refine ideal customer profiles, personas, use cases, buying triggers, pain points, and customer journeys
• Create product, solution, and portfolio-level positioning across a complex multi-product portfolio
• Build messaging frameworks for campaigns, digital experiences, sales conversations, partner motions, and customer communications
• Develop full-funnel demand and content strategies with Demand Generation and Content teams
• Create campaign concepts, landing pages, solution content, webinars, customer stories, comparison content, product videos, nurture programs, sales plays, and conversion-focused content
• Develop programs for net-new prospects and existing customers and app users, including cross-sell, upsell, adoption, and expansion
• Test messaging, offers, audiences, and content using performance data to improve conversion and pipeline impact
• Lead end-to-end go-to-market strategy and execution for new SaaS products, major launches, new editions, and strategic capabilities
• Define launch audiences, customer problems, positioning, messaging, launch tiers, channels, success criteria, and GTM plans
• Coordinate launches across Product, Sales, Demand Generation, Customer Success, Channel/Partners, and Marketing
• Develop launch assets across awareness, demand creation, evaluation, trial, purchase, onboarding, adoption, and expansion
• Build sales plays and enablement materials including discovery questions, qualification criteria, competitive positioning, objection handling, talk tracks, use cases, demos, proof points, and collateral
• Partner with Sales, Customer Success, and Channel/ecosystem partners on acquisition, adoption, cross-sell, upsell, and expansion
• Conduct customer interviews and analyze conversations, win/loss data, product usage, NPS, competitive intelligence, and market research
• Turn customer and market intelligence into recommendations for Product, Marketing, Sales, and GTM leadership
• Use AI and automation for research, customer intelligence, content development, competitive analysis, personalization, and GTM execution
• Establish repeatable Product Marketing frameworks and best practices
• Improve awareness, demand, qualified leads, trials, pipeline, conversion, product launches, adoption, expansion, and Sales/Partner effectiveness

Senior Product Marketing Manager

Senior Product Marketing Manager shaping positioning, launches, demand, and enablement. Driving measurable growth for Appfire’s B2B SaaS product portfolio.

marketing

• Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives.
• Partner with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs.
• Translate global marketing initiatives into regionally relevant campaigns and experiences tailored to local market needs.
• Develop and execute marketing plans supporting Appfire and partner joint business plans.
• Collaborate with Sales, Marketing, Channel, Alliances, and Ecosystem teams on planning, partner marketing initiatives, and co-marketing activities.
• Plan, execute, and optimize regional partner events, sponsorships, community events, roadshows, customer events, and enablement events.
• Build and execute joint webinars with partners.
• Manage event execution from strategy and planning through post-event analysis and reporting.
• Coordinate with vendors, agencies, event partners, and internal stakeholders to ensure high-quality execution and consistent brand representation.
• Measure program effectiveness through KPIs including pipeline influence, sourced revenue, attendance, engagement, and ROI.
• Drive inclusion in demand generation campaigns and facilitate client and partner reference stories.
• Provide marketing interlock with the regional Channel VP and Channel Managers.
• Execute joint marketing campaigns, partner-led events, sponsorships, and regional GTM programs.
• Serve as liaison between regional sales teams, marketing, and partner stakeholders.
• Work cross-functionally with Product Marketing, Partner Programs, Demand Generation, Creative Services, and Digital Marketing teams.
• Ensure timely lead follow-up, campaign tracking, and reporting.
• Analyze campaign and event performance to identify optimization opportunities and actionable insights.
• Manage regional marketing budgets and forecast spend.
• Advise Americas sales leadership and regional stakeholders.
• Share best practices, campaign insights, and scalable processes with the global field marketing team.

Lead Field Marketing Manager

Lead regional field marketing, events, and partner campaigns for Appfire’s SaaS products. Drive pipeline, revenue, and customer engagement across the US and Canada.

• Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and go-to-market objectives
• Partner with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs
• Translate global marketing initiatives into regionally relevant campaigns and experiences
• Develop and execute marketing plans supporting Appfire and partner joint business plans
• Collaborate with Sales, Marketing, Channel, Alliances, and Ecosystem teams on planning, partner marketing, and co-marketing activities
• Plan, execute, and optimize regional events, including partner events, sponsorships, community events, roadshows, customer events, and enablement events
• Build and execute joint webinars with partners
• Coordinate event execution from strategy and planning through post-event analysis and reporting
• Coordinate with vendors, agencies, event partners, and internal stakeholders
• Measure program effectiveness through pipeline influence, sourced revenue, attendance, engagement, and ROI
• Drive inclusion in demand generation campaigns and facilitate client and partner reference stories
• Provide marketing interlock with regional Channel leadership and support local ACE events and partner webinars
• Execute joint marketing campaigns, partner-led events, sponsorships, and regional go-to-market programs
• Serve as liaison between regional sales, marketing, and partner stakeholders
• Work cross-functionally to create integrated campaigns supporting field initiatives
• Ensure timely lead follow-up, campaign tracking, and reporting
• Analyze campaign and event performance to identify optimization opportunities and actionable insights
• Manage regional marketing budgets and forecast spend
• Act as a trusted marketing advisor to Americas sales leadership
• Share best practices, campaign insights, and scalable processes with the global field marketing team

Lead regional field marketing for Appfire’s SaaS products across North America and LATAM. Drive campaigns, events, partner initiatives, pipeline growth, and customer engagement.

account-manager

• Build and nurture strategic relationships with key stakeholders across Atlassian and other technology partner organizations
• Lead strategic partnership initiatives from opportunity identification through execution
• Align cross-functional teams and drive measurable business outcomes
• Monitor partner platform developments, product roadmaps, marketplace programs, policies, and business models
• Identify partnership opportunities and risks for Appfire
• Connect Appfire’s product capabilities with partner priorities and customer needs
• Identify opportunities for collaboration, innovation, integrations, and growth
• Evaluate partnership opportunities and commercial models
• Provide recommendations based on business impact, market dynamics, and commercial considerations
• Represent Appfire in strategic partner meetings, business reviews, ecosystem forums, and senior-level discussions
• Collaborate with Product, Engineering, Finance, Marketing, Sales, Customer Success, and Data Insights
• Translate complex technical, commercial, and ecosystem developments into actionable recommendations

Principal, Strategic Partnerships

Principal partnerships leader strengthening Appfire’s Atlassian ecosystem alliances. Driving strategic collaborations, integrations, and commercial growth across product and go-to-market teams.

Appfire

About the company

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4 jobs found

Senior Product Marketing Manager

Appfire

Lead Field Marketing Manager

Appfire

Lead Field Marketing Manager

Appfire

Principal, Strategic Partnerships

Appfire