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About the role
- Lead regional field marketing for Appfire’s SaaS products across North America and LATAM. Drive campaigns, events, partner initiatives, pipeline growth, and customer engagement.
Responsibilities
- Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and go-to-market objectives
- Partner with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs
- Translate global marketing initiatives into regionally relevant campaigns and experiences
- Develop and execute marketing plans supporting Appfire and partner joint business plans
- Collaborate with Sales, Marketing, Channel, Alliances, and Ecosystem teams on planning, partner marketing, and co-marketing activities
- Plan, execute, and optimize regional events, including partner events, sponsorships, community events, roadshows, customer events, and enablement events
- Build and execute joint webinars with partners
- Coordinate event execution from strategy and planning through post-event analysis and reporting
- Coordinate with vendors, agencies, event partners, and internal stakeholders
- Measure program effectiveness through pipeline influence, sourced revenue, attendance, engagement, and ROI
- Drive inclusion in demand generation campaigns and facilitate client and partner reference stories
- Provide marketing interlock with regional Channel leadership and support local ACE events and partner webinars
- Execute joint marketing campaigns, partner-led events, sponsorships, and regional go-to-market programs
- Serve as liaison between regional sales, marketing, and partner stakeholders
- Work cross-functionally to create integrated campaigns supporting field initiatives
- Ensure timely lead follow-up, campaign tracking, and reporting
- Analyze campaign and event performance to identify optimization opportunities and actionable insights
- Manage regional marketing budgets and forecast spend
- Act as a trusted marketing advisor to Americas sales leadership
- Share best practices, campaign insights, and scalable processes with the global field marketing team
Requirements
- 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations
- Experience owning and planning events from strategy to execution, including budgeting, coordination, execution, and post-event evaluation
- Experience developing partner marketing plans and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact
- Strong collaboration skills working closely with sales, channel, and partner organizations
- Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives
- Demonstrated ability to drive pipeline and revenue impact through field marketing programs
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
- Analytical mindset with experience measuring campaign performance and event ROI
- Excellent communication, stakeholder management, and cross-functional collaboration skills
- Experience with marketing automation and CRM platforms, including Salesforce
- Experience within the Atlassian, SaaS, or enterprise software ecosystem is nice to have
- Familiarity with channel marketing and partner ecosystem models is nice to have
- Experience supporting multi-country or regional marketing programs across the Americas is nice to have
- Ability to thrive in a fast-paced, highly collaborative environment is nice to have
Benefits
- Equity - Every Appfire team member is eligible for company equity
- Unlimited PTO
- 3 fully paid days each year to participate in the Corporate Social Responsibility (CSR) program
- Health insurance is 100% company-paid
- Dental covered 50/50
- 401(k) plan with company matching
- Flexible Spending Accounts (FSA)
- Monthly stipend to support remote-work setup
- Fully remote work for candidates based in the US or Canada
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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