Conseiller marketing numérique virtuel formant entrepreneurs et étudiants congolais au SEO, aux réseaux sociaux et au commerce électronique. Cuso International soutient le développement inclusif et l’égalité des genres.
About the role
- Director leading customer expansion, retention, and partner pipeline marketing for SOCi’s AI-powered local search platform. Managing campaigns, AI automation, budget, and a three-person team.
Responsibilities
- Develop and execute customer marketing strategies that generate expansion pipeline, accelerate cross-sell and upsell opportunities, and support customer retention
- Partner with Account Management and Customer Success to align marketing programs with revenue targets, renewal priorities, and strategic account opportunities
- Prioritize programs and allocate marketing resources against expansion and partner pipeline targets
- Build targeted, account-based campaigns engaging customer buying groups and creating demand for additional SOCi solutions
- Lead customer lifecycle marketing, including targeted campaigns, nurture programs, webinars, events, and customer communications
- Use customer segmentation, account intelligence, and behavioral signals to deliver personalized marketing experiences
- Turn product launches and new-module releases into cross-sell and upsell campaigns and support customer advocacy programs
- Develop and execute co-marketing strategies with technology, integration, strategic, agency, and reseller partners
- Build integrated campaigns, joint events, webinars, and content with Partnerships, Sales, and Product Marketing
- Establish scalable partner marketing programs, processes, measurement frameworks, and channel enablement programs
- Champion AI and automation to improve campaign execution, personalization, targeting, and efficiency
- Automate workflows, accelerate campaign development, and scale high-performing programs
- Establish KPIs and reporting for expansion pipeline, partner contribution, customer engagement, retention marketing, and revenue impact
- Analyze performance data, optimize campaigns, prioritize investments, and communicate insights to leadership
- Lead and develop a team of two Demand Generation Managers and a Marketing Coordinator
- Serve as a strategic partner to Account Management, Customer Success, Partnerships, Sales, and Product Marketing
- Own the customer and partner marketing budget and prioritize competing requests
Requirements
- 8+ years of B2B SaaS marketing experience, with a strong background in customer growth, demand generation, or account-based marketing
- 5+ years in customer, expansion, or channel/partner marketing, including experience working with agency, technology, or reseller partners
- 3+ years of people management experience, with demonstrated success developing high-performing teams
- Proven track record of developing marketing programs that generate measurable pipeline and revenue, particularly through customer cross-sell and upsell initiatives
- Experience executing integrated, account-based, and retention-focused marketing programs targeting complex B2B buying groups
- Strong proficiency in marketing automation, CRM platforms (e.g., Marketo, Salesforce), and data-driven performance optimization, with hands-on experience building AI-enabled marketing workflows
- Strong analytical, communication, and cross-functional leadership skills, with the ability to translate strategy into measurable results
- Proven ability to align with Sales and Customer Success leadership and prioritize limited resources against competing demands
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
- Preferred: experience marketing to multi-location, franchise, or local-business customers, or within a martech/agency ecosystem
Benefits
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
- Empowering Career Growth and Success
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