Conseiller marketing numérique virtuel formant entrepreneurs et étudiants congolais au SEO, aux réseaux sociaux et au commerce électronique. Cuso International soutient le développement inclusif et l’égalité des genres.
About the role
- Lifecycle Marketing Manager building Silvie’s email, SMS, push and in-app retention programs. Growing adoption and referrals for its senior-care sensor technology.
Responsibilities
- Own the full customer journey from first visit to long-term fan across email, SMS, push and in-app channels
- Build lifecycle and CRM programs from scratch
- Create journeys that help adult children onboard parents and address privacy concerns
- Develop onboarding that gets homes set up and families seeing useful insights in the first week
- Create weekly digests and in-app moments that establish everyday usage habits
- Build Founding Families and referral programs
- Develop retention and win-back programs
- Create meaningful segments for buyers, parents, direct, agency and carrier families
- A/B test journeys, timing and copy
- Build dashboards for activation, retention, referral and churn
- Listen to support calls and read customer replies to inform journey design
- Collaborate with growth, content, product and customer support
- Report to the CEO
Requirements
- 3 to 6 years of experience building lifecycle or CRM programs for a consumer, DTC, subscription or app brand
- Hands-on experience with tools like Klaviyo, Braze, Customer.io or HubSpot
- Ability to build lifecycle journeys independently
- Strong copywriting skills
- Comfortable working with cohorts, funnels and tests
- Care about older adults and their families
- Bonus: experience in health, wellness or caregiving; hardware with a subscription; referral or loyalty programs
- Must be able to work in a hybrid arrangement in Toronto or Waterloo
Benefits
- Opportunity for equity
- A sensor for your parents, on us
- Rest well, it's part of the job
- Health, dental and vision benefits
- Hybrid in Toronto or Waterloo
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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