Conseiller marketing numérique virtuel formant entrepreneurs et étudiants congolais au SEO, aux réseaux sociaux et au commerce électronique. Cuso International soutient le développement inclusif et l’égalité des genres.
About the role
- Senior CRM marketer driving segmented lifecycle campaigns and promotions for Midnite’s Canadian sports betting platform. Optimising retention, reactivation, experimentation, and responsible customer communications.
Responsibilities
- Plan, build, and optimise segmented, event-driven campaigns and lifecycle journeys across email, push, and SMS for Canadian customers
- Build and deliver promotions using the bonus/mission engine, Braze automations, and customer communications
- Perform accuracy and customer-eligibility checks for promotions and communications
- Partner with central CRM and BI to translate customer insights and campaign priorities into plans supporting conversion, retention, churn prevention, and reactivation
- Coordinate audiences, timing, contact pressure, exclusions, and delivery across CRM, Product, Data, MarTech, and Customer Service teams
- Align in-product promotions and experiences with CRM journeys in partnership with Product and Engineering
- Design and run experiments, analyse results, and provide recommendations distinguishing directional findings from measured incremental impact
- Monitor campaign performance and apply commercial judgment to bonus costs, forecasting, customer value, and campaign ROI
- Work with Compliance and Responsible Gaming on market-appropriate customer communications and promotions
- Build relationships across central and Canadian teams, manage delivery independently, and communicate progress and trade-offs
Requirements
- Substantial hands-on CRM and lifecycle marketing experience
- Senior-level judgment and ability to turn customer insights and stakeholder inputs into actionable campaign plans
- Experience using a CRM platform such as Braze or a comparable tool
- Experience setting up experiments, interpreting campaign data, and reporting results and limitations
- Understanding of promotional mechanics, customer value, and bonus costs
- Gambling or gaming industry experience strongly preferred
- Experience adapting campaigns to different markets is valuable
- Understanding of email marketing best practices
- Familiarity with HTML for email and SQL is a plus
- Clear communication and collaborative cross-functional working ability
- Ability to deliver independently in an evolving environment
- Ability to balance commercial outcomes with customer experience and responsible marketing
- Readiness to work with relevant teams on Canadian market requirements
- Must be based in Canada or currently based in Canada, as indicated by the application form
- Must have the full right to work in Canada
- Must not require sponsorship to work in Canada
Benefits
- Equal opportunity commitment
- Inclusive and supportive interview experience
- Reasonable adjustments available during the interview process
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Lifecycle Marketing Manager building Silvie’s email, SMS, push and in - app retention programs. Growing adoption and referrals for its senior - care sensor technology.
Senior marketing specialist shaping customer experience and membership programs for Federated Co - operatives Limited. Driving engagement, loyalty, and growth across Western Canadian co - ops.
Senior digital marketer overseeing paid search, social, and programmatic campaigns for Fullscript’s healthcare technology platform. Managing major budgets, experimentation, analytics, and provider acquisition.
Senior bilingual marketing advisor leading email and direct - mail campaigns for Intact Insurance and belairdirect. Driving acquisition, loyalty and retention strategies across Canadian markets.
Director leading customer expansion, retention, and partner pipeline marketing for SOCi’s AI - powered local search platform. Managing campaigns, AI automation, budget, and a three - person team.
Proposals and Marketing Manager leading customized proposals, pursuit strategy, and presentations for PCL Construction. Managing proposal quality, production, metrics, and stakeholder coordination in Montréal.
Field Marketing Coordinator supporting Stanley Black & Decker retail brands across the Kitchener - Waterloo - London territory. Executing retail events, merchandising programs, product demonstrations, and launches.
Senior Director leading Juniper Square’s editorial content, organic search, and AI transformation. Shaping awareness, executive visibility, and pipeline for its private - markets operations platform.
Senior Integrated Marketing Manager shaping B2B and Retail/Commerce campaigns for StackAdapt’s AI - powered marketing platform. Driving pipeline impact through integrated strategy, webinars, and cross - functional execution.