Lifecycle Marketing Manager building Silvie’s email, SMS, push and in - app retention programs. Growing adoption and referrals for its senior - care sensor technology.
About the role
- Senior Integrated Marketing Manager shaping B2B and Retail/Commerce campaigns for StackAdapt’s AI-powered marketing platform. Driving pipeline impact through integrated strategy, webinars, and cross-functional execution.
Responsibilities
- Own the integrated marketing roadmap for the B2B and Retail/Commerce verticals, aligning priorities to business goals, pipeline opportunities, market needs, and campaign calendars.
- Lead the vertical strategy for StackAdapt’s marquee brand campaigns, adapting what's already in market before recommending anything new.
- Build dedicated vertical programs when there's a real gap, including guides, peak-season moments, webinars, and sponsorships.
- Own the vertical webinar program, including goals, speakers, promotion, follow-up, production, design, web, and webinar platform execution.
- Translate revenue insights, market trends, customer needs, and performance data into campaign strategies, messaging recommendations, and actionable marketing plans.
- Partner with vertical Sales directors and team leads, Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams to align priorities, ownership, timelines, and outcomes.
- Manage campaigns from strategy through execution and measurement, including project plans, stakeholder communication, performance analysis, and post-campaign recommendations.
- Establish a framework for measuring vertical marketing contribution, including pipeline influence, campaign engagement, and other relevant performance indicators.
- Set targets with vertical Sales and Marketing Ops, agree how they will be measured, and report against them.
- Present roadmaps, recommendations, performance updates, and strategic insights to senior stakeholders.
- Build StackAdapt's reputation with retail and commerce marketers while supporting its B2B business and agency relationships.
Requirements
- 5+ years in integrated marketing, growth marketing, demand generation or vertical marketing.
- Experience running cross-functional, multi-channel campaigns from strategy through measurement.
- Strong business acumen and the ability to translate revenue goals, pipeline insights, and market opportunities into marketing plans.
- Proven ability to manage complex, cross-functional campaigns from strategy through execution and measurement.
- Strong project management and organizational skills, with a track record of managing multiple priorities, stakeholders, and deadlines.
- Experience partnering closely with Sales, Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams.
- Clear communication and storytelling, including presenting roadmaps and results to senior leaders.
- Strong strategic judgment and storytelling skills, with the ability to shape compelling narratives for different audiences.
- Experience planning or supporting webinars, events, forums, or other virtual and in-person marketing programs.
- Familiarity with marketing automation, campaign management, analytics, and project management tools.
- A collaborative, team-oriented working style and the ability to build alignment across teams.
- Experience in B2B marketing, retail, commerce, advertising technology, or a related industry is an asset.
- Relevant education, licensure, and certifications may influence final compensation; none is stated as a job requirement.
Benefits
- Highly competitive salary
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- Access to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our social and team events!
- Additional compensation may include annual bonuses, commissions, equity awards, and a comprehensive benefits package
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