Senior Technical Enablement Manager scaling technical training for Achievers’ employee recognition and rewards platform. Building playbooks, certifications, onboarding, and AI - powered learning for customer - facing teams.
About the role
- Senior Manager shaping Arc’teryx’s global outdoor brand programs and storytelling. Leading strategic marketing frameworks, content distribution, sustainability initiatives, and a high-performing team.
Responsibilities
- Steward the long-term global brand positioning, narrative, and strategic priorities with Brand Strategy leadership
- Own the global storytelling calendar at a strategic level
- Drive Global Brand Content and distribution strategy to expand reach, engagement, and brand impact
- Influence the direction of the brand’s Circularity initiatives
- Lead and develop team members, enabling high performance and career development
- Design and own strategic frameworks for global brand programs, storytelling systems, and seasonal brand priorities
- Define success metrics and guardrails for brand programs
- Support long-term strategy and positioning for the Brand’s Community Impact portfolio
- Support development of global GTM strategy, seasonal brand objectives, and briefs
- Lead enablement sessions for regions and partners
- Use consumer insights, market trends, and competitive analysis to inform strategic decisions
- Act as brand steward and cultural leader, advocating for brand integrity and authenticity
- Partner with the creative team on the Brand’s long-form storytelling platform
- Evolve social impact and sustainability strategy
- Develop brand tools and resources such as toolkits, playbooks, and guidelines
- Craft global briefs and partner with global creative throughout project lifecycles
- Collaborate with Brand, Product, Creative, Community, Sports Marketing, Retail, Regional Marketing, agencies, and other operational teams
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications or a related field
- 8+ years of relevant experience within a global organization
- Deep understanding of brand and product marketing in the outdoor industry
- Experience in people management and leading teams
- Authentic connection to and acute awareness of the outdoor industry, technical outdoor product, and outdoor sport culture
- Proven track record of building successful strategic marketing plans within brand and/or product marketing
- Proven experience working and connecting with people from the outdoor industry across the globe
- Entrepreneurial mindset and ability to identify solutions or improvements
- Strong awareness of the Arc’teryx brand, product and consumer
- Flexibility and creativity when faced with ambiguity
- Passion for getting outside
- Candidates must be eligible to work in Canada
Benefits
- Extended health, dental, and vision coverage
- Mental health support
- Fertility benefits
- Gender-affirming care
- 24/7 Employee Assistance Program (EAP)
- RRSP matching
- Eligibility for Arc'teryx Annual Incentive Plan
- Access to Employee Stock Purchase program (ESPP) where applicable
- Paid time off
- Wellness time
- No Wasted Day program with dedicated paid days to get outside and explore
- Parental leave top-up
- Nesting period for new parents
- Professional development opportunities
- Arc'teryx Academies outdoor skill-building events
- Employee Belonging Councils
- Employee discounts
- Pro Deals with exclusive discounted pricing on gear
- Eligibility for certain programs may vary by role
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