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Bellesa

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conversion-rate-optimizer

Bellesa is a sex toy company run by women that offers a wide range of products designed to enhance pleasure and intimacy. They provide discreet shipping and billing to protect customer privacy. Bellesa's products include various types of vibrators, dildos, sex furniture, bondage items, and wellness products such as lubricants and cleansers. Known for their innovative technology and commitment to pleasure equality, Bellesa has been recognized as the Best Sex Toy Retailer by industry awards. Their platform emphasizes customer satisfaction and caters to diverse needs, including LGBTQ+ and couples' products.

• Own site-wide conversion rate, AOV, and revenue per session as your primary KPIs — with a direct line to how those numbers affect overall business profitability
• Design, build, and manage A/B and multivariate testing programs across landing pages, PDPs, cart, checkout, and post-purchase flows
• Own landing page strategy and execution: build dedicated landing pages for paid media campaigns, test offer positioning, hero layouts, social proof placement, and CTA structures
• Develop and optimize the upsell/cross-sell architecture: in-cart offers, post-purchase one-click upsells, bundle builders, and subscription incentives to maximize AOV
• Audit and improve the full checkout flow: reduce cart abandonment through UX improvements, trust signals, payment options, and shipping/offer threshold testing
• Build and maintain a testing roadmap prioritized by expected revenue impact (ICE or similar framework), and report results with statistical rigor
• Own the entire email and SMS program end-to-end: strategy, calendar, segmentation architecture, automation flows, deliverability, and revenue attribution
• Manage and optimize a subscriber base of millions of active recipients — maintain deliverability, manage sender reputation across multiple sending domains, and run ongoing list hygiene programs
• Build and optimize the full lifecycle automation stack in Klaviyo (or equivalent): welcome series, abandoned cart, browse abandonment, post-purchase education, winback, sunset, VIP/loyalty, replenishment, and cross-sell sequences
• Own email segmentation strategy: build dynamic segments based on purchase behavior, engagement recency, product affinity, subscription status, and predicted LTV — no more batch-and-blast
• Design and execute the promotional email calendar: plan campaign cadence, manage send frequency by segment, and A/B test subject lines, send times, creative, and offers at scale
• Own deliverability monitoring and optimization: manage authentication (SPF, DKIM, DMARC), monitor blacklists and spam traps, run re-engagement and sunset flows, and maintain healthy sender scores
• Drive measurable email revenue growth: set and hit monthly/quarterly email revenue targets, track attribution accurately, and report on revenue per recipient, click-to-conversion rate, and flow vs. campaign split
• Manage SMS as a complementary channel: build opt-in acquisition flows, develop SMS automations that work alongside email triggers, and ensure compliance with TCPA and carrier requirements

CRO & Email Growth Manager

CRO & Email Growth Manager at Bellesa Boutique optimizing conversion rates and managing email strategies. Building effective marketing funnels and maximizing revenue per customer with millions of email recipients.

Bellesa

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CRO & Email Growth Manager

Bellesa