Senior SEM Manager leading B2B paid search strategy, optimization, and client growth for Marketbridge’s go - to - market agency programs. Managing Google Ads, Microsoft Ads, budgets, testing, and team development.
About the role
- SEO Strategist owning organic search strategy and hands-on execution for Blacksmith Agency’s multifamily, B2B, and technical clients. Leading audits, roadmaps, reporting, and SEO delivery teams.
Responsibilities
- Lead organic search strategy for all SEO clients across multiple industries
- Join sales calls with AEs to validate scope, pitch technical recommendations and help close deals
- Build 90 day, 6 month and annual growth roadmaps covering technical SEO, on-page SEO, content and link acquisition
- Translate complex SEO recommendations into clear explanations for executives
- Conduct technical SEO audits, competitive gap analyses and keyword opportunity mapping
- Use Screaming Frog, Ahrefs and SEMrush for technical audits and summarize prioritized action steps
- Implement on-page SEO updates directly in CMS platforms, primarily WordPress
- Create SEO briefs and content outlines, then review drafts before publishing
- Manage and improve local SEO for clients with physical locations
- Research backlink opportunities and support execution where relevant
- Own client performance across technical SEO, on-page, content and authority building
- Track rankings, crawl health, Core Web Vitals and conversions through Ahrefs, GA4 and Search Console
- Adjust client strategy in response to Google algorithm updates
- Provide weekly direction and QA for SEO specialists, content writers and link-building resources
- Coordinate priorities with the Marketing PM
- Generate monthly and quarterly reports highlighting wins, drops and next steps
- Present performance summaries and strategy directly to clients
- Oversee reporting accuracy and insights delivered by PMs or specialists
Requirements
- 5+ years of hands-on SEO experience, ideally in an agency setting with multiple active clients
- Proven track record of delivering measurable organic growth, with examples supported by first-party data (traffic, leads, rankings)
- Strong working knowledge of GA4, Google Search Console, Ahrefs or SEMrush
- Direct experience implementing metadata, schema, redirects and internal linking across a variety of industry websites
- Confident conducting keyword research and mapping SEO strategy to business goals
- Ability to create and articulate strategic recommendations to clients and AEs
- Demonstrated ability to oversee execution teams (specialists, writers, link builders) and manage deliverable quality
- Strong analytical skills and the ability to diagnose ranking or traffic issues quickly
- Excellent communication and collaboration skills in a remote team environment
- Experience managing international SEO or multi-language sites
- Understanding of conversion rate optimization (CRO) best practices
- Experience joining sales calls and influencing close rates
- Familiarity with multifamily, real estate or high-intent lead generation
- Comfortable collaborating with developers to resolve indexing issues, implement redirects or improve page speed
- Experience with project management tools such as Jira, ClickUp or Asana
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