SEO Strategist owning organic search strategy and hands-on execution for Blacksmith Agency’s multifamily, B2B, and technical clients. Leading audits, roadmaps, reporting, and SEO delivery teams.
Responsibilities
Lead organic search strategy for all SEO clients across multiple industries
Join sales calls with AEs to validate scope, pitch technical recommendations and help close deals
Build 90 day, 6 month and annual growth roadmaps covering technical SEO, on-page SEO, content and link acquisition
Translate complex SEO recommendations into clear explanations for executives
Conduct technical SEO audits, competitive gap analyses and keyword opportunity mapping
Use Screaming Frog, Ahrefs and SEMrush for technical audits and summarize prioritized action steps
Implement on-page SEO updates directly in CMS platforms, primarily WordPress
Create SEO briefs and content outlines, then review drafts before publishing
Manage and improve local SEO for clients with physical locations
Research backlink opportunities and support execution where relevant
Own client performance across technical SEO, on-page, content and authority building
Track rankings, crawl health, Core Web Vitals and conversions through Ahrefs, GA4 and Search Console
Adjust client strategy in response to Google algorithm updates
Provide weekly direction and QA for SEO specialists, content writers and link-building resources
Coordinate priorities with the Marketing PM
Generate monthly and quarterly reports highlighting wins, drops and next steps
Present performance summaries and strategy directly to clients
Oversee reporting accuracy and insights delivered by PMs or specialists
Requirements
5+ years of hands-on SEO experience, ideally in an agency setting with multiple active clients
Proven track record of delivering measurable organic growth, with examples supported by first-party data (traffic, leads, rankings)
Strong working knowledge of GA4, Google Search Console, Ahrefs or SEMrush
Direct experience implementing metadata, schema, redirects and internal linking across a variety of industry websites
Confident conducting keyword research and mapping SEO strategy to business goals
Ability to create and articulate strategic recommendations to clients and AEs
Demonstrated ability to oversee execution teams (specialists, writers, link builders) and manage deliverable quality
Strong analytical skills and the ability to diagnose ranking or traffic issues quickly
Excellent communication and collaboration skills in a remote team environment
Experience managing international SEO or multi-language sites
Understanding of conversion rate optimization (CRO) best practices
Experience joining sales calls and influencing close rates
Familiarity with multifamily, real estate or high-intent lead generation
Comfortable collaborating with developers to resolve indexing issues, implement redirects or improve page speed
Experience with project management tools such as Jira, ClickUp or Asana
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