Product Manager optimizing digital advertising products and monetization for Postmedia, a Canadian news media company. Managing ad roadmaps, launches, analytics, and cross - functional delivery.
About the role
- Head of Product Growth building scalable growth engine for Butter. Collaborating with Design and Engineering to enhance product activation, retention, and monetization.
Responsibilities
- Build the engine that powers Butter’s scalable growth
- Work directly with Design and Engineering to improve activation, retention, and monetization
- Own onboarding, activation, invite loops, friction, churn diagnostics, and the experimentation roadmap
- Define and instrument the core "aha" moment
- Identify friction in onboarding and core workflows
- Run structured experiments weekly
- Partner with design and engineering to ship improvements
- Analyze cohorts and behavioral segments
- Model LTV and help set CAC guardrails
- Build a growth roadmap based on constraints, not opinions
Requirements
- 5+ years in growth at a product-led company
- Improved retention, not just top-of-funnel growth
- Strong with data (Amplitude/Mixpanel; SQL is a plus)
- Comfortable influencing and championing product decisions
- Clear thinker, able to move quickly and comfortable with failing often
Benefits
- Remote-first and distributed team
- Ambitious team rethinking creative tools
Job title
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Experience level
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Degree requirement
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Product Manager optimizing advertising products and ad technology for Postmedia, a Canadian news media company. Driving roadmaps, launches, migrations, and digital advertising performance improvements.
Product Manager optimizing advertising products, ad formats, and platforms for Canadian news media company Postmedia. Driving roadmaps, launches, analytics, migrations, and digital ad performance.