Product Manager optimizing Postmedia’s digital advertising products across display, video, newsletters, apps, and programmatic media. Driving road maps, launches, migrations, analytics, and performance improvements.
About the role
- Product Manager optimizing digital advertising products and monetization for Postmedia, a Canadian news media company. Managing ad roadmaps, launches, analytics, and cross-functional delivery.
Responsibilities
- Develop and manage product roadmaps based on the digital market, competition, and user needs
- Plan and launch new advertising products and features; test performance and iterate against industry benchmarks
- Attend grooming and sprint planning sessions with Advertising, Content, and Engineering teams
- Scope and assign work, prioritize development tickets, and support technical teams in QA/testing for products and ad technology requirements
- Support leading platform migrations
- Monitor advertiser needs, market drivers, competition, and the digital media landscape
- Present results and quarterly benchmarks to stakeholders
- Lead discussions to identify best practices, issues, and performance improvements across the digital advertising network
- Participate in strategic roadmap planning and cross-functional product optimization
Requirements
- 4-6 years in product and development management; digital media/ad operations experience required
- Post-secondary degree with business/advertising discipline preferred
- Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising, including front-end and back-end knowledge, industry best practices, and optimization tactics
- Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms
- Experience operating in Agile processes, JIRA, and sprint planning
- Familiarity with Looker, Tableau, BigQuery, Lighthouse, and Google Analytics
- Experience setting KPIs against projects and gathering metrics to inform strategy and product next steps
- Effective communication and presentation skills with technical and non-technical stakeholders
- Must be eligible to work in and reside within Canada
Benefits
- Health and dental benefits
- Pension matching
- Generous PTO
- Fully remote work
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