Product Manager optimizing advertising products and ad technology for Postmedia, a Canadian news media company. Driving roadmaps, launches, migrations, and digital advertising performance improvements.
PS
Product Manager – Advertising Product Monetization
Posted 3 hours ago
About the role
- Product Manager optimizing advertising products, ad formats, and platforms for Canadian news media company Postmedia. Driving roadmaps, launches, analytics, migrations, and digital ad performance.
Responsibilities
- Develop and manage product road maps based on market, competition, and user needs.
- Plan and launch new products and features; test performance and iterate against industry benchmarks.
- Attend grooming and sprint planning sessions with Advertising, Content, and Engineering teams.
- Scope and assign work, prioritize development tickets, and support technical teams in QA/testing for products and ad-tech requirements.
- Support leading platform migrations.
- Monitor advertiser needs, market drivers, and competition in the digital media landscape.
- Present results and quarterly benchmarks to stakeholders.
- Lead discussions to identify best practices, resolve issues, and improve performance across the digital advertising network.
- Participate in strategic roadmap planning and collaborate with cross-functional stakeholders to innovate and optimize products.
Requirements
- Post-secondary degree with business/advertising discipline preferred.
- 4-6 years in product and development management, digital media/ad operations preferred.
- Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising – front-end and back-end, industry best practices, optimization tactics.
- Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms.
- Experience operating in Agile processes, JIRA, and sprint planning.
- Familiarity with Looker, Tableau, BigQuery, Lighthouse, and Google Analytics.
- Experience setting KPIs against projects and gathering metrics to inform strategy and product next steps.
- Effective communication and presentation skills with technical and non-technical stakeholders.
- Ability to work independently and collaboratively.
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