Product Manager optimizing advertising products, ad formats, and platforms for Canadian news media company Postmedia. Driving roadmaps, launches, analytics, migrations, and digital ad performance.
PS
Product Manager – Advertising Product Monetization
Posted 3 hours ago
About the role
- Product Manager optimizing advertising products and ad technology for Postmedia, a Canadian news media company. Driving roadmaps, launches, migrations, and digital advertising performance improvements.
Responsibilities
- Develop and manage product roadmaps based on market, competition, and user needs
- Plan and launch new products and features, test performance, and iterate against industry benchmarks
- Attend grooming and sprint planning sessions with Advertising, Content, and Engineering teams
- Scope and assign work, prioritize development tickets, and support QA/testing for advertising technology requirements
- Support leading platform migrations
- Monitor advertiser needs, market drivers, competition, and the digital media landscape
- Present results and quarterly benchmarks to stakeholders
- Lead discussions to identify best practices, resolve issues, and improve performance across the digital advertising network
- Innovate and optimize products through strategic roadmap planning with cross-functional stakeholders
Requirements
- Post-secondary degree with business/advertising discipline preferred
- 4-6 years in product and development management, digital media/ad operations preferred
- Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising — front-end and back-end, industry best practices, optimization tactics
- Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms
- Experience operating in Agile processes, JIRA, and sprint planning
- Familiarity with Looker, Tableau, BigQuery, Lighthouse, and Google Analytics
- Experience setting KPIs against projects and gathering metrics to inform strategy and product next-steps
- Data-driven and results-oriented decision-making
- Effective communication and presentation skills with technical and non-technical stakeholders
- Ability to work independently and as part of a team
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