Copywriter creating engaging and persuasive content for WP Media's products like WP Rocket and Imagify. Collaborating with marketing and design teams to align messaging across all customer touchpoints.
Responsibilities
Develop a cohesive verbal identity across all customer touchpoints
Write persuasive, high-converting copy for emails, web pages, landing pages, and paid ads (Facebook, Google Ads)
Continuously optimize copy based on performance metrics, A/B testing, and customer feedback
Develop a strong working knowledge of our product and technology
Ensure the quality and accuracy of all copy through rigorous editing, grammar, and proofreading
Collaborate with marketing and design teams to ensure copy aligns with brand and campaign goals
Stay inspired by creative trends and campaigns from other SaaS companies
Requirements
Excellent written communication skills
Understanding of consumer psychology and persuasive copywriting frameworks
Ability to adapt tone and style across formats - email, web, landing pages, and paid ads (Facebook, Google Ads)
Ruthless attention to detail, with strong editing, grammar, and proofreading skills
SEO knowledge (keyword usage, meta descriptions, on-page best practices)
Ability to quickly learn and understand our product and technology
Strong organizational skills and ability to manage multiple briefs/deadlines
Curiosity and adaptability - comfortable researching new topics, testing new formats, and learning quickly
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