Product Analyst driving user research, pricing, beta programs, and launches for Canada's audit and accounting software company. Measuring adoption, retention, and revenue impact to guide product growth.
Responsibilities
Research target users, behaviors, and unmet needs before product roadmaps are finalized
Turn usage data, sales conversations, and support tickets into a clear target-user perspective
Define product positioning, value proposition, and timing
Make messaging concrete and consistent for sales, support, and leadership
Analyze monetization, packaging, pricing, usage patterns, willingness-to-pay signals, and comparable value
Design and run beta programs, including user selection and success criteria
Convert beta feedback into data-backed go/no-go decisions
Own product launches and relevant metrics such as adoption, retention, and revenue impact
Build reporting for leadership
Turn user feedback and post-launch data into prioritized product changes
Apply launch learnings to improve future launches
Take products from initial hypothesis through validation, pricing, beta, launch, measurement, and iteration
Requirements
3–5 years of experience touching at least part of the arc: user research, positioning, pricing, beta programs, or launches
Strong analytical foundation; comfortable with SQL/Excel or equivalent
Ability to turn data into a decision
Excellent storytelling instincts
Ability to own the whole arc from identifying the target user to evaluating product performance
Rigorous quantitative analysis and persuasive storytelling
Bias to ship, test, and learn quickly
Autonomy to run with responsibilities
Background in product management, growth, or product marketing is nice-to-have
Experience with monetization or pricing strategy is nice-to-have
B2B SaaS or enterprise software experience is nice-to-have
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