Partenaire en acquisition de talents dirigeant le recrutement de GHD, firme de services professionnels. Collaboration avec les gestionnaires pour attirer, évaluer et embaucher les talents au Canada.
About the role
- Bilingual employer-brand specialist shaping talent attraction for CBC/Radio-Canada, Canada’s public broadcaster. Developing campaigns, content, and social strategy while measuring candidate engagement and employer-brand impact.
Responsibilities
- Develop and execute employer branding strategies to attract high-quality candidates across key talent segments
- Define and refine the Employee Value Proposition using data, research, and employee insights
- Manage and evolve CBC/Radio-Canada’s employer brand guidelines, including voice, tone, visual identity, diversity, and reconciliation commitments
- Collaborate with hiring managers, communications, subject matter experts, and recruiting teams to identify needs and competitive advantages
- Partner with Marketing to align employer-brand messaging with the overall brand identity
- Develop content including social media posts, videos, blogs, and employee stories
- Manage and optimize the organization’s presence on employer review sites such as Glassdoor and LinkedIn
- Design recruitment marketing campaigns, including job ads, email campaigns, and careers-page content
- Develop, implement, and manage the Talent Acquisition social media strategy across Instagram, LinkedIn, X, Facebook, and TikTok
- Establish KPIs and analyze campaign performance and candidate-engagement metrics
- Provide insights and recommendations
- Ensure a consistent and positive candidate experience across all touchpoints
- Monitor industry trends and competitor employer-branding strategies
- Build a differentiated employer brand that strengthens the organization’s ability to attract and engage top talent
Requirements
- Bachelor’s degree in Marketing, Communications, Human Resources, or a related field
- 5 years of experience in employer branding, recruitment marketing, or digital marketing
- Fluency in English and French, both spoken and written
- Strong content creation and storytelling skills
- Excellent knowledge of social media platforms, best practices, and analytics tools
- Solid understanding of SEO, keyword research, and web traffic metrics
- Experience with writing, graphic design, and video production
- Proficiency in tools such as Canva and Adobe Creative Suite is a plus
- Strong communication, writing, and interpersonal skills
- Creative mindset with an eye for design and aesthetics
- Familiarity with applicant tracking systems and recruitment tools
- Understanding of equity, diversity, and inclusion initiatives in recruiting
- Creativity and innovation
- Strategic and critical thinking
- Project management and organizational skills
- Ability to influence stakeholders
- Candidates may be subject to skills and knowledge testing
- Candidates advancing in the recruitment process must complete a mandatory criminal record check; other background checks may apply
Benefits
- Hybrid work arrangement with a mix of in-office and remote work
- 12-month temporary position with possibility of extension
- Inclusive workplace
- Accommodation support during the recruitment process
Job title
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Experience level
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