Product Marketing Manager creating technical marketing assets for Chromatic. Collaborating with engineering and sales teams to drive developer adoption of products.
Responsibilities
Write deep technical blog posts, tutorials, and guides that help engineers understand and implement Chromatic features.
Build comparison pages, and case studies that help teams evaluate Chromatic against alternatives.
Develop copy and logic for interactive assets, such as quizzes and calculators, with deep technical expertise.
Build and implement onboarding and nurturing assets, such as chat flows and email drip campaigns, to increase product adoption.
Run live webinars and workshops that bring developers into the funnel and nurture them toward adoption.
Develop technical sales enablement assets, including demos, decks, and talk tracks that embed a developer voice into the sales process.
Collect feedback from the field and distill developer pain points for GTM, Sales, and Product.
Help develop product positioning and messaging for product launches and feature launches alongside Developer Experience.
Maintain a high bar for technical accuracy and clarity to earn developer trust.
Proactively spot opportunities to equip GTM with developer narratives, rather than waiting for direction.
Requirements
5+ years of product marketing experience for developers.
Deep understanding of the technical side of developer marketing and ability to speak competently to developers.
Demonstrable success in building multi-use assets that helped generate pipeline and product adoption.
Proven ability to build trust with developer communities with a point of view biased toward long-term meaningful engagement over shortcuts.
Have experience in Product Marketing in frontend engineering tools or developer testing tools.
Experience in web development and ability to build pages (JavaScript/TypeScript, React or similar).
Have experience directly impacting product adoption and revenue pipeline at a startup.
Have worked effectively in a distributed, remote-first team environment.
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