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Product Marketing Manager – Developer Marketing
Posted 6 months ago
About the role
- Product Marketing Manager creating technical marketing assets for Chromatic. Collaborating with engineering and sales teams to drive developer adoption of products.
Responsibilities
- Write deep technical blog posts, tutorials, and guides that help engineers understand and implement Chromatic features.
- Build comparison pages, and case studies that help teams evaluate Chromatic against alternatives.
- Develop copy and logic for interactive assets, such as quizzes and calculators, with deep technical expertise.
- Build and implement onboarding and nurturing assets, such as chat flows and email drip campaigns, to increase product adoption.
- Run live webinars and workshops that bring developers into the funnel and nurture them toward adoption.
- Develop technical sales enablement assets, including demos, decks, and talk tracks that embed a developer voice into the sales process.
- Collect feedback from the field and distill developer pain points for GTM, Sales, and Product.
- Help develop product positioning and messaging for product launches and feature launches alongside Developer Experience.
- Maintain a high bar for technical accuracy and clarity to earn developer trust.
- Proactively spot opportunities to equip GTM with developer narratives, rather than waiting for direction.
Requirements
- 5+ years of product marketing experience for developers.
- Deep understanding of the technical side of developer marketing and ability to speak competently to developers.
- Demonstrable success in building multi-use assets that helped generate pipeline and product adoption.
- Proven ability to build trust with developer communities with a point of view biased toward long-term meaningful engagement over shortcuts.
- Have experience in Product Marketing in frontend engineering tools or developer testing tools.
- Experience in web development and ability to build pages (JavaScript/TypeScript, React or similar).
- Have experience directly impacting product adoption and revenue pipeline at a startup.
- Have worked effectively in a distributed, remote-first team environment.
Benefits
- equity
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