Senior Data Scientist handling AI product lifecycle for Wealthsimple. Working at the intersection of AI research and product development to create real - world impact for clients.
About the role
- Data Scientist focusing on advanced analytics and predictive modeling for marketing operations at Fullsteam. Collaborating with teams to optimize marketing strategies and improve campaign performance.
Responsibilities
- Develop data models, dashboards, and reports to measure marketing campaign performance, lead conversion, and ROI.
- Partner with marketing operations and sales teams to define KPIs and improve lead scoring, funnel health, and attribution models.
- Design and implement experiments (A/B testing, multivariate testing) to guide marketing optimization.
- Analyzes marketing data to identify trends, opportunities and risks.
- Build predictive models for lead scoring, churn prediction, segmentation, and customer lifetime value.
- Apply machine learning techniques to identify patterns and improve targeting, personalization, and engagement.
- Develop forecasting models for pipeline contribution and campaign performance.
- Work with data engineering and system admins to ensure high-quality data across Salesforce, Account Engagement, and other marketing systems.
- Establish data hygiene and enrichment processes to improve segmentation and targeting accuracy.
- Contribute to data governance best practices and compliance with privacy regulations.
- Partner with Marketing Operations team to embed analytics into campaign planning and reporting.
- Collaborate with Sales Operations to align marketing insights with pipeline and revenue goals.
- Present insights and recommendations to leadership in a clear, actionable format.
Requirements
- Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, Marketing Analytics, or related field.
- 3+ years of experience in data science, marketing analytics, or related field.
- Experience with B2B and/or multi-brand marketing environments.
- Excellent communication skills with ability to explain complex data insights to business stakeholders.
Benefits
- Medical
- Extended Health and LTD plan
- Dental
- Vision
- RRSP (with employer match)
- Health Spending Account
- Flexible paid time off
Job title
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