Analyste de données principal modernisant les plateformes et pipelines de données d’EDC, société financière publique canadienne. Traduction des besoins opérationnels en modèles, règles de transformation et récits utilisateurs.
About the role
- Digital Analytics Specialist enhancing digital analytics strategy and operations at Genetec. Collaborating with teams to translate business objectives into measurable outcomes.
Responsibilities
- Create and maintain scalable dashboards and datasets using Looker Studio, BigQuery, SQL and scheduled queries
- Manage and implement the measurement lifecycle for assigned initiatives, including planning, implementation, validation, analysis, reporting and monitoring
- Maintain and improve analytics infrastructure, including Google Analytics 4 (GA4), Google Tag Manager (GTM), custom DataLayer, BigQuery datasets and Data Studio dashboards; perform regular quality assurance (QA) testing
- Gather stakeholder reporting and tracking requirements and translate business needs into key performance indicators (KPIs)
- Analyze and validate data from analytics and marketing platforms to troubleshoot issues, reconcile reports, validate conversion tracking and ensure tracking accuracy
- Work with data from Google Ads, Meta, LinkedIn and Bing for measurement and tracking purposes (not campaign execution)
- Understand how data from analytics and marketing platforms, content management systems (CMS) and customer relationship management (CRM) systems interact across the end-to-end marketing measurement pipeline, and validate analytical outputs against relevant connected source systems when necessary
- Document tracking logic, validation steps and reporting definitions, and share analytics best practices with marketing stakeholders
- Collaborate with marketing teams to align analysis with campaign performance, the digital experience and business objectives
- Recommend improvements to tracking, reporting processes and data quality practices
Requirements
- University degree in digital marketing, data analytics or a related field; Google certifications for GA4 and BigQuery are considered a strong asset
- At least 5 years of experience in digital/web analytics within a B2B digital marketing environment
- Strong hands-on experience with BigQuery, Google Analytics 4 (GA4), Google Tag Manager (GTM), implementing custom data layers and Data Studio
- Practical experience using BigQuery and SQL for data analysis and validation, including joins, aggregations, GA4 exports and scheduled queries
- Experience developing measurement plans and validating data from analytics and marketing platforms; excellent understanding of events, conversions, attribution, performance data and how datasets interrelate within the marketing measurement pipeline
- Working knowledge of JavaScript for tracking, custom events, variables and tag conditions
- Understanding of how marketing platforms such as Google Ads, Meta, LinkedIn and Bing structure their data, with the ability to connect and reconcile datasets in BigQuery
- Strong communication skills; ability to translate technical findings into clear business insights and actionable recommendations
- Fluency in French and English, both written and spoken (this role requires interactions with our international colleagues and clients)
Benefits
- Competitive compensation package
- Training expense reimbursement program
- Work–life balance through a flexible work schedule
- Subsidized meals at our amazing Bistro (Les Cordons Bleus)
- Free coffee and fruit available on demand
- Free parking for all employees
- On-site fitness centre with a personal trainer, plus multiple health and wellness workshops
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