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Lead Data Analyst
LinkedIn Recruiter Post
RBC seeks a Lead Data Analyst to drive enterprise data platform initiatives, acting as a technical lead for data flow, AI/ML, and analytics.
About the role
- Digital Analytics Specialist enhancing digital analytics strategy and operations at Genetec. Collaborating with teams to translate business objectives into measurable outcomes.
Responsibilities
- Create and maintain scalable dashboards and datasets using Looker Studio, BigQuery, SQL and scheduled queries
- Manage and implement the measurement lifecycle for assigned initiatives, including planning, implementation, validation, analysis, reporting and monitoring
- Maintain and improve analytics infrastructure, including Google Analytics 4 (GA4), Google Tag Manager (GTM), custom DataLayer, BigQuery datasets and Data Studio dashboards; perform regular quality assurance (QA) testing
- Gather stakeholder reporting and tracking requirements and translate business needs into key performance indicators (KPIs)
- Analyze and validate data from analytics and marketing platforms to troubleshoot issues, reconcile reports, validate conversion tracking and ensure tracking accuracy
- Work with data from Google Ads, Meta, LinkedIn and Bing for measurement and tracking purposes (not campaign execution)
- Understand how data from analytics and marketing platforms, content management systems (CMS) and customer relationship management (CRM) systems interact across the end-to-end marketing measurement pipeline, and validate analytical outputs against relevant connected source systems when necessary
- Document tracking logic, validation steps and reporting definitions, and share analytics best practices with marketing stakeholders
- Collaborate with marketing teams to align analysis with campaign performance, the digital experience and business objectives
- Recommend improvements to tracking, reporting processes and data quality practices
Requirements
- University degree in digital marketing, data analytics or a related field; Google certifications for GA4 and BigQuery are considered a strong asset
- At least 5 years of experience in digital/web analytics within a B2B digital marketing environment
- Strong hands-on experience with BigQuery, Google Analytics 4 (GA4), Google Tag Manager (GTM), implementing custom data layers and Data Studio
- Practical experience using BigQuery and SQL for data analysis and validation, including joins, aggregations, GA4 exports and scheduled queries
- Experience developing measurement plans and validating data from analytics and marketing platforms; excellent understanding of events, conversions, attribution, performance data and how datasets interrelate within the marketing measurement pipeline
- Working knowledge of JavaScript for tracking, custom events, variables and tag conditions
- Understanding of how marketing platforms such as Google Ads, Meta, LinkedIn and Bing structure their data, with the ability to connect and reconcile datasets in BigQuery
- Strong communication skills; ability to translate technical findings into clear business insights and actionable recommendations
- Fluency in French and English, both written and spoken (this role requires interactions with our international colleagues and clients)
Benefits
- Competitive compensation package
- Training expense reimbursement program
- Work–life balance through a flexible work schedule
- Subsidized meals at our amazing Bistro (Les Cordons Bleus)
- Free coffee and fruit available on demand
- Free parking for all employees
- On-site fitness centre with a personal trainer, plus multiple health and wellness workshops
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