Customer Activation Manager guiding restoration contractors and insurance professionals through onboarding and product activation. Leading training, enablement and scalable self-serve programs at Encircle.
Responsibilities
Own the customer activation experience from Launch Planning through Graduation
Guide customers through onboarding, product enablement and training
Lead live kickoffs, product walkthroughs, working sessions and check-ins
Tailor standardized onboarding plans and use AI to personalize customer guidance
Drive assigned accounts to defined activation thresholds within target timelines
Share mutual plans with dates at kickoff
Track milestone progress and activation status in CRM/CSP
Graduate independently capable customers and escalate stalled accounts with documented reasons
Deliver group onboarding sessions, webinars and cohort programs
Direct customers to in-product flows, guides, checklists and Learning Hub resources
Use automation, in-app guidance and AI-assisted workflows to scale onboarding
Partner with Account Managers on re-adoption, retraining and product enablement
Document outcomes and recommendations before transitioning accounts
Own activation, time-to-activation, self-serve activation, milestone attainment, graduation and rescue-play metrics
Surface onboarding friction, recurring questions and content gaps
Improve playbooks, call guides, templates and knowledge base content
Share effective practices across the team
Requirements
Deep knowledge of Encircle’s products and customers
Ability to own and prioritize a high volume of accounts
Track record of driving product adoption and time-to-value through hands-on customer work
Excellent one-on-one facilitation skills
Comfortable supporting group onboarding and webinars
Data-driven mindset and accountability to activation metrics and benchmarks
Fluency with CRM/CSP systems for tracking accounts, milestones and activation status
Eagerness to use AI and automation
Strong, clear communication skills
Comfort in a fast-paced, entrepreneurial environment
Must be located in Canada
Benefits
Flexible hours
Self-managed vacation
Remote-first work arrangement
Access to collaboration hub in Kitchener
Learning and career development support
Well-being support
Accessibility accommodations throughout the hiring process
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