Interim email marketing manager advancing Khan Academy’s end - of - year fundraising campaigns. Building segmented SFMC email journeys and persuasive donor communications for its free education platform.
About the role
- Email Marketing Manager optimizing CRM campaigns and funnels for Gismart’s FitMe fitness app. Driving revenue through segmentation, automation, A/B testing, and transactional email support.
Responsibilities
- Set up and launch email campaigns in Reteno
- Achieve mutually agreed quantitative revenue targets
- Restructure the email marketing infrastructure for remarketing users who left their emails on the quiz
- Set up campaign foundations, including segmentation by marketing funnels and different types of flows
- Conduct A/B tests to improve the entire email funnel
- Implement thematic campaigns
- Maintain the stability of risk metrics
- Request and implement new functionality from the web development team with the help of a PM
- Support transactional emails
Requirements
- At least 2 years of experience as an email marketing manager
- Experience in B2C product or performance marketing
- Practical experience with email/CRM marketing platforms (Reteno, ESputnik, SendPulse, or similar), including campaign setup, segmentation, and automated flows
- Understanding of marketing funnel-building principles and experience conducting A/B tests to improve conversion at different funnel stages
- Analytical thinking and ability to work with metrics (open rate, CTR, conversion, risk metrics)
- Experience setting tasks for the development team and working with a PM to implement new functionality
- Attention to detail and responsibility, with experience supporting/maintaining system (transactional) mailings
Benefits
- Remote-first culture with a flexible working schedule and the ability to work anywhere in the world, remotely or in a corporate hub
- 100% coworking compensation in Ukraine (except Kyiv) and 50% coworking compensation worldwide
- Free office lunches for employees working from hubs
- Public holidays based on Ukrainian or Polish holiday calendars; employees in other locations receive 12 public holidays per year
- 100% sick leave compensation
- Partial coverage of medical insurance, sports activities, and therapy costs
- Equipment provided or maintenance costs covered for personal tools
- 70% coverage of professional development courses
- 100% coverage of corporate English courses
- 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart
- Corporate events and team-building activities across Gismart hubs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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