Email Marketing Lead building and scaling retention programs for BlueTuskr, a full-service e-commerce growth agency. Leading email strategy, client accounts, deliverability, and AI-enabled campaign workflows.
Responsibilities
Set strategy and standards for the email marketing department, including processes, playbooks, and QA
Join client calls to represent email marketing strategy and results, with potential direct ownership of specific accounts
Partner with leadership on department tooling, workflow, and roadmap decisions
Report on department performance and health to agency leadership
Execute and oversee email marketing audits using Klaviyo, HubSpot, Mailchimp, etc.
Set strategy for automation, segmentation, A/B testing, and lifecycle marketing across client accounts
Use AI tools to support copywriting, campaign optimization, segmentation, and reporting workflows
Execute monthly reporting documentation and results reflection across the department
Ensure list hygiene, segmentation, integrations, and deliverability management meet high standards
Manage technical deliverability items including DMARC, DKIM, and SPF
Brainstorm and pilot new email marketing approaches, including AI-enabled workflows
Support analytics tracking and strategy for future campaigns
Coordinate cross-channel strategy with the broader marketing team
Audit existing email accounts, present prioritized roadmaps, build department infrastructure, and establish team relationships during the first 90 days
Requirements
5+ years in email marketing, including experience leading or mentoring others
Working knowledge of email & SMS marketing
Experience managing small and large email volumes and contacts
Proven track record managing client accounts and/or leading a team
E-commerce or D2C brand experience (agency or in-house)
Comfortable using AI tools in day-to-day email marketing work
Hands-on experience with Klaviyo, Hubspot, Mailchimp, etc.
Comfort with email account setup, migrations, and technical integrations
Experience working within set processes, playbooks, or department infrastructure
Agency background preferred
Prior experience building or scaling an email marketing function
Benefits
Fully remote
Unlimited paid time off
Internet, mobile phone, and gym reimbursements after 90 days
Interim email marketing manager advancing Khan Academy’s end - of - year fundraising campaigns. Building segmented SFMC email journeys and persuasive donor communications for its free education platform.
Campaign marketing specialist executing email, webinar, and digital campaigns for Modern Campus, a higher - education technology platform. Coordinating cross - functional delivery, QA, automation, and performance optimization.
Lifecycle email marketer creating campaigns, automations, and retention strategies for WarriorBabe, a women’s fitness coaching company. Driving engagement, conversions, and revenue through personalized, story - driven email marketing.
Lead marketing automation and digital marketing initiatives for customer engagement. Drive campaign execution and optimization using Salesforce Marketing Cloud expertise and collaborate across teams.