Email Marketing Lead – E-Commerce

Posted 3 weeks ago

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About the role

  • Email Marketing Lead building and scaling retention programs for BlueTuskr, a full-service e-commerce growth agency. Leading email strategy, client accounts, deliverability, and AI-enabled campaign workflows.

Responsibilities

  • Set strategy and standards for the email marketing department, including processes, playbooks, and QA
  • Join client calls to represent email marketing strategy and results, with potential direct ownership of specific accounts
  • Partner with leadership on department tooling, workflow, and roadmap decisions
  • Report on department performance and health to agency leadership
  • Execute and oversee email marketing audits using Klaviyo, HubSpot, Mailchimp, etc.
  • Set strategy for automation, segmentation, A/B testing, and lifecycle marketing across client accounts
  • Use AI tools to support copywriting, campaign optimization, segmentation, and reporting workflows
  • Execute monthly reporting documentation and results reflection across the department
  • Ensure list hygiene, segmentation, integrations, and deliverability management meet high standards
  • Manage technical deliverability items including DMARC, DKIM, and SPF
  • Brainstorm and pilot new email marketing approaches, including AI-enabled workflows
  • Support analytics tracking and strategy for future campaigns
  • Coordinate cross-channel strategy with the broader marketing team
  • Audit existing email accounts, present prioritized roadmaps, build department infrastructure, and establish team relationships during the first 90 days

Requirements

  • 5+ years in email marketing, including experience leading or mentoring others
  • Working knowledge of email & SMS marketing
  • Experience managing small and large email volumes and contacts
  • Proven track record managing client accounts and/or leading a team
  • E-commerce or D2C brand experience (agency or in-house)
  • Comfortable using AI tools in day-to-day email marketing work
  • Hands-on experience with Klaviyo, Hubspot, Mailchimp, etc.
  • Comfort with email account setup, migrations, and technical integrations
  • Experience working within set processes, playbooks, or department infrastructure
  • Agency background preferred
  • Prior experience building or scaling an email marketing function

Benefits

  • Fully remote
  • Unlimited paid time off
  • Internet, mobile phone, and gym reimbursements after 90 days

Job type

Full Time

Experience level

Senior

Salary

$3,500 - $4,000 per month

Degree requirement

No Education Requirement

Location requirements

RemoteMexico

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