Email Marketing Lead building and scaling retention programs for BlueTuskr, a full - service e - commerce growth agency. Leading email strategy, client accounts, deliverability, and AI - enabled campaign workflows.
About the role
- Interim email marketing manager advancing Khan Academy’s end-of-year fundraising campaigns. Building segmented SFMC email journeys and persuasive donor communications for its free education platform.
Responsibilities
- Sustain and advance digital fundraising efforts during the end-of-year fundraising campaign
- Report to the Director of Philanthropy
- Draft fundraising appeals using distinct organizational personas, including Sal Khan, the Chief External Affairs Officer, and the Community Giving Manager
- Write and edit email copy for October, November, and December aligned with campaign messaging, brand voice, and donor stewardship goals
- Support mid-level email copywriting for the Community Giving to Mid Level upgrade campaign and other emails as needed
- Use existing AI tools to streamline copy editing and email production
- Create email journeys and one-off emails requiring advanced segmentation and personalization for Community Giving and Mid Level
- Manage complex email data extensions in collaboration with fundraising managers and marketing email experts
- Ensure email quality assurance and accuracy
- Collaborate with fundraising managers and the design team on visual assets aligned with the end-of-year strategic narrative
- Collaborate across fundraising during the end-of-year campaign, participate in meetings as necessary, and respond to Slack questions and requests during business hours
- Contract expected to end on 1/4/2027
Requirements
- 3+ years of experience in digital fundraising or similar mass marketing effort
- Experience using AI for copywriting and ability to pivot between different executive voices and write high-converting, empathetic copy
- Experience in audience segmentation and A/B testing methodologies
- Experience building emails in email service providers, preferably SFMC
- Experience working with fundraising and marketing design and paid media teams to create a cohesive multi-channel experience
- Ability to manage email production and campaigns across functions, set timelines, ensure timely completion, and flag potential issues or blockers
- Excellent oral and written communication skills and attention to detail
- Excellent time management skills
- Bias to action
- Motivation by Khan Academy’s mission to provide free, world-class education for anyone, anywhere
- Proven cross-cultural competency skills demonstrating self-awareness, awareness of others, and ability to adopt inclusive perspectives, attitudes, and behaviors
- No educational credential is explicitly required
Benefits
- Flexible time zones for responding to Slack during business hours
- Equal employment opportunity
- Reasonable accommodations for the hiring process
- Professional development and investment in employees
- Diversity, equity, inclusion, and belonging commitment
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