About the role

Senior Product Manager scaling Instacart’s Carrot Ads retail media platform. Owning partner APIs, publisher infrastructure, ad serving, and strategic expansion across new retail media verticals.

Responsibilities

Serve as the primary product point of contact for Carrot Ads' largest and most complex API-integrated partners, including Uber Eats, Thrive Market, and Hy-Vee
Monitor partner ad business performance and needs, consult on product requests and escalations, attend business reviews, and drive partner-specific product improvements
Own publisher-facing infrastructure and features, including API architecture and documentation, SFPro integrations, retailer-facing ad-serving controls, ad-serving quality, latency, reliability, data flows, reporting infrastructure, billing, and revenue-share systems
Drive strategic initiatives to expand Carrot Ads into new areas such as in-store and B2B
Identify opportunities to grow the program across new partner segments and verticals
Lead cross-functional collaboration across Ads R&D teams, Measurement, Ads Quality, Formats, Storefront, Strategy & Planning, Product Marketing, and Commercial Enablement
Increase strategic ownership over time by leading cross-partner roadmap prioritization, representing Carrot Ads in leadership forums, and potentially serving as senior PM lead for the overall program

5+ years of product management experience owning complex, cross-functional product areas independently
Experience building or owning B2B platform products
Strong technical acumen and comfort working with engineering on API design, data pipelines, serving infrastructure, or similar
Experience managing external partner or customer relationships in a product role
Strong written and verbal communication skills, with ability to synthesize complex technical and business context for engineering and executive audiences
Experience in ad tech, retail media, or marketplace advertising, particularly on the supply/publisher side (preferred)
Familiarity with programmatic advertising concepts including auction mechanics, ad serving, attribution, billing/revenue share, and reporting infrastructure (preferred)
Experience owning infrastructure enabling third-party businesses to operate, such as a white-label ad platform, marketplace API, or embedded commerce product (preferred)
Experience driving strategic expansion into new business verticals or partner segments (preferred)
Ability to ship in ambiguous, high-stakes environments with evolving product scope, technical constraints, and business requirements (preferred)