Lead the product management of ad formats and templates for ResponsiveAds, a leader in creative ad design technologies. Oversee the development of high - performing responsive ad experiences and collaborate with cross - functional teams.
About the role
- Senior Product Manager for marketing experiences aiding Instacart's growth. Collaborate with teams to drive measurable growth within e-commerce campaigns.
Responsibilities
- Own the strategy and roadmap for the marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels. Partner closely with Marketing Capability PMs to support your vision, where needed.
- Translate campaign goals into productized workflows, templates, and experimentation frameworks in close partnership with internal Marketing, retailer marketing teams, Design, Engineering, and Data Science.
- Build automation and AI-assisted capabilities that reduce operational effort for marketers while improving consistency, repeatability, and speed to market for creative and audience experiments.
- Define growth funnel KPIs and instrumentation; partner with analytics to measure and provide marketer access to lift, conversion, CAC, LTV, and retention– delivering actionable insights for continuous iteration.
- Enable a high-velocity experimentation program (e.g., A/B, multivariate, holdouts) to help marketers validate ideas quickly, make data-informed decisions, and scale winners across surfaces (app, web, email, push, retailer e-commerce).
Requirements
- 8+ years of product management experience building and shipping software products.
- 3+ years driving growth or marketing technology products at scale in e-commerce, marketplaces, or advertising/marketing platforms.
- Hands-on experience running A/B and multivariate experiments end to end using experimentation platforms and interpreting results with statistical rigor.
- Proven track record building internal or marketer-facing tools from 0→1 and iterating post-launch based on user feedback and data.
- Experience leading cross-functional teams across Engineering, Design, Marketing, and Data Science to deliver complex, multi-surface initiatives.
- Bachelor’s degree in a relevant field (e.g., Computer Science, Engineering, Statistics, Economics) or equivalent practical experience.
Benefits
- Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
- Offers may vary based on many factors, such as candidate experience and skills required for the role.
- Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants.
- Please read more about our benefits offerings here.
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