Market Owner – Manual Therapy, Mental Health

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About the role

  • Market Owner driving Canadian Manual Therapy and Mental Health strategy for Jane, a SaaS platform used by clinics. Owning metrics, go-to-market execution, and cross-functional market outcomes.

Responsibilities

  • Own the Canadian Manual Therapy and Mental Health markets end-to-end
  • Set annual goals around key market metrics, track performance, and adjust strategy and tactics
  • Build research-backed understanding of practitioner needs, workflows, competitive dynamics, and growth opportunities
  • Shape and execute go-to-market strategy with Marketing and Customer teams
  • Represent Canadian practitioners across Product, Marketing, and Customer teams
  • Advocate for roadmap priorities based on product-market fit and market evidence
  • Balance strategy across immediate customer needs, 3/6-month Marketing horizons, and longer-term Product priorities
  • Surface partnership ideas, unmet needs, and new growth opportunities
  • Represent Jane at industry events, conferences, and community touchpoints

Requirements

  • 4-6+ years of professional experience
  • 2+ years in a top tier strategy consulting firm
  • 2+ years in market strategy, general management, or product marketing, preferably in B2B SaaS
  • Comfort setting goals around metrics, diagnosing performance, and adjusting strategy
  • Demonstrated ability to develop and execute go-to-market strategies with measurable outcomes
  • Excellent communication and stakeholder management skills
  • Experience working across Sales, Marketing, Product, and Customer teams
  • Ability to influence without direct authority in cross-functional environments
  • Comfort with ambiguity and a bias toward action
  • Candidates must currently live in Canada and have the legal right to work in Canada without employer sponsorship
  • Nice to have: Former GM experience or prior P&L management
  • Nice to have: Familiarity with the manual therapy, mental health, or allied health landscape
  • Nice to have: Former practitioner or operations leader in a manual therapy or mental health clinic

Benefits

  • Annual salary growth through regular career development conversations
  • Comprehensive benefits package
  • Remote-first work arrangement
  • Work with a high-growth, founder-led SaaS company
  • Opportunity to attend industry events, conferences, and community touchpoints

Job title

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$162,400 - CA$263,900 per year

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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