GTM Engineer building CRM, funnel, reporting, and outbound messaging infrastructure for Koyfin’s fintech analytics platform. Improving sales-assist motions for financial advisors and registered users.
Responsibilities
Report to the Head of Sales
Build the GTM Engineer function from scratch
Improve the sales assist motion for existing registered users
Build systems, data, and messaging infrastructure for the organization
Support AEs, newly hired SDRs, and the Head of Sales in running tests, building reporting, and creating efficient sales motions
Define and document the funnel from lead to deal created
Define the lead-scoring model
Own HubSpot administration, integrations, and data quality
Expand enrichment and automated workflows for new registrants and existing users using tools such as Clay, HubSpot workflows, and API integrations
Build dashboards, reporting, and forecasting infrastructure
Own test-validation tooling for time-boxed motion tests
Create and iterate prospect-facing messaging across email and LinkedIn
Work with SDRs on targeting and sequencing
Own message performance, including reply rates and positive-reply definitions
Work alongside AEs and SDRs to identify what works, iterate, and improve
Requirements
5–8+ years in Revenue Operations, Sales Operations, or GTM analytics
Deep, hands-on HubSpot experience at the admin level or equivalent depth in a comparable CRM
Experience owning CRM integrations and data architecture
Hands-on experience with enrichment and automation tooling such as Clay, Zapier/n8n, APIs, and webhooks
SQL or scripting is a plus
Strong analytical skills and ability to build funnel definitions, lead-scoring models, and forecasting from scratch
Experience writing and iterating outbound sales copy for email and LinkedIn, or directly overseeing it
Comfortable working in ambiguity and setting definitions and processes that do not currently exist
Fintech, financial data, or advisor-facing SaaS experience is a plus, not required
Must be located in the United States or Canada
Benefits
Performance bonus of up to $25,000 per year tied to team pipeline and revenue goals, paid quarterly
Equity options
Medical, dental, and vision coverage for eligible US employees
Competitive salary
Comprehensive benefits package
Innovative environment at a fast-growing fintech company
Opportunity to work with a small, talented team where contributions directly impact the product and community
Industry-leading financial analytics product
Environment emphasizing efficiency, sustainable growth, and operational excellence
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