Senior quality leader unifying Airbnb’s multilingual Community Support QA programs. Driving AI - enabled quality measurement, operational improvements, and global partner performance from Canada.
About the role
- Senior Manager creating social, influencer, and CTV campaigns for Later’s AI-powered influencer marketing platform. Developing concepts, scripts, storyboards, and creative direction for brands.
Responsibilities
- Develop and bring to life differentiated, platform-native campaigns across organic social, influencer, and CTV
- Lead creative concepting for integrated campaigns spanning organic social, influencer, and CTV
- Translate brand objectives, audience insights, social trends, and cultural moments into distinctive creative platforms and campaign ideas
- Develop campaign narratives, creative territories, scripts, storyboards, treatments, shot lists, and other materials
- Adapt ideas across platforms, formats, audiences, and stages of the customer journey
- Partner with social leads, influencer marketers, producers, account teams, designers, editors, and external production partners
- Provide creative direction and feedback from concepting through production and post-production
- Ensure creative is native to each platform while cohesive across the larger campaign
- Identify opportunities to use creators as talent, storytellers, and creative collaborators
- Present and defend creative recommendations to internal stakeholders and clients
- Balance creative ambition with budgets, timelines, production realities, brand guidelines, and platform requirements
- Monitor emerging formats, creator behaviors, platform trends, and audience content-consumption shifts
- Use performance insights and audience response to strengthen future creative recommendations
- Share inspiration, develop best practices, and help teams push ideas further
Requirements
- 7+ years of experience in creative strategy, content strategy, copywriting, art direction, or integrated campaign development
- Portfolio demonstrating strong campaign ideas and storytelling across social, influencer, digital video, and/or CTV
- Experience taking work from initial insight and concept through production and final delivery
- Strong scriptwriting, storytelling, presentation, and visual communication skills
- Experience creating storyboards, treatments, creative decks, or other materials that clearly communicate an idea
- Deep understanding of social platforms, creator culture, and platform-native content
- Ability to develop ideas that are both creatively ambitious and executable
- Strong creative judgment and ability to provide clear, constructive feedback across disciplines
- Confidence presenting creative work and articulating the strategic thinking behind it
- Experience partnering across creative, strategy, account, influencer, social, and production teams
- Ability to manage multiple campaigns and move effectively within fast-paced timelines
- Preferred: experience with retail, consumer, lifestyle, food and beverage, beauty, or CPG brands
- Preferred: understanding of retail campaign rhythms, including seasonal moments, product launches, promotional periods, and high-volume content needs
- Preferred: experience developing creator-led campaigns and working directly with influencers or talent
- Preferred: experience concepting and scripting for CTV, streaming, YouTube, or other long-form and premium video formats
- Preferred: agency or in-house brand experience working across multiple channels and stakeholders
Benefits
- Permanent team members are eligible to participate in various benefits plans as part of their overall compensation package
- Co-op team members, independent contractors, and freelancers are not eligible for company benefits
Job title
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Experience level
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Degree requirement
No Education Requirement
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