Website Experience Manager owning Loopio’s WordPress marketing website, CRO, and AI-enabled development. Improving web performance, experimentation, integrations, and conversion into pipeline.
Responsibilities
Own the ongoing development, maintenance, performance, and evolution of Loopio's marketing website and related web properties
Translate growth, brand, product marketing, SEO, and campaign requirements into optimized web experiences
Maintain scalable website architecture enabling rapid marketing launches without sacrificing performance or consistency
Develop WordPress custom blocks using block.json, static and dynamic blocks, templates, patterns, and reusable components
Identify technical debt and recommend improvements to website development processes
Partner with the design team to translate Figma concepts into polished, responsive, production-ready experiences
Use AI coding agents for page development, debugging, refactoring, documentation, QA, and repetitive development work
Explore MCP servers, coding agents, automated testing, browser automation, and agent-based development workflows
Partner with Growth Marketing on CRO and website experimentation roadmap
Build and launch A/B and multivariate tests across landing pages, navigation, CTAs, forms, page structure, messaging, and user journeys
Work with Marketing Operations on lead capture, enrichment, routing, attribution, tracking, and CRM handoffs
Own hosting and management of Loopio.com and associated website on a cloud hosting platform
Requirements
4+ years of experience in web development, management, or a comparable role, ideally within B2B SaaS
Deep hands-on experience developing and maintaining WordPress websites
Experience with Gutenberg and modern WordPress block architecture, ideally including Full Site Editing
Experience with GSAP or comparable JavaScript animation libraries highly valued
Strong working knowledge of HTML, CSS/SCSS, JavaScript, and PHP; React experience highly valued
Strong understanding of responsive development, accessibility, browser compatibility, performance optimization, and technical SEO
Experience supporting website-to-CRM integrations across HubSpot and Salesforce, including form configuration, field mapping, lead routing, campaign tracking, attribution, and data capture
Experience with Git/GitHub branch-based development workflows
Demonstrated use of AI coding tools in day-to-day development
Advanced experience with Claude Code, Codex, Gemini CLI, or comparable terminal-based AI development tools
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