Principal Art Director at Keywords Studios, leading visual identity for various games across North America. Collaborating closely with studios to innovate and execute compelling artistic visions.
About the role
- Art Director creating impactful campaigns and visual systems for brands at LPi Group. Collaborating across teams to elevate brand engagement and consumer responses.
Responsibilities
- Develop creative concepts, campaigns, key visuals, and visual systems across in-store, digital, and omnichannel touchpoints.
- Turn insights, shopper behavior, and strategy into clear creative ideas that connect with audiences and support brand objectives.
- Create layouts, mock-ups, presentations, and design systems that bring ideas to life from early concept through final execution.
- Stay hands-on throughout the process, giving direction and feedback while helping strengthen the work.
- Build clear, compelling presentations that explain the idea, the thinking, and why the work matters.
- Present creative with confidence and help clients understand the vision behind the work.
- Partner with Account and Strategy teams to shape strong creative approaches and support positive client relationships.
- Provide creative direction and guidance throughout the design process, helping shape ideas from concept to production.
- Lead by example through strong design craft, collaboration, and a commitment to making the work better.
- Support junior team members with clear feedback, encouragement, and opportunities to grow.
- Build a strong understanding of client brands, visual standards, and tone to keep creative consistent and effective.
Requirements
- 5+ years of agency experience in art direction and design, or equivalent experience.
- A strong portfolio demonstrating concept development, design craft, and creative thinking across multiple channels and media.
- Proven ability to develop and guide creative vision from idea through execution.
- Strong understanding of shopper marketing, retail environments, and how design influences consumer behaviour.
- Excellent presentation, communication, and storytelling skills.
- A collaborative mindset with the ability to listen, problem-solve, and build on feedback.
- Curiosity for emerging design, cultural, and technology trends, and the ability to turn those insights into relevant creative ideas.
- Completion of an accredited design program or equivalent design-related field.
- Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
- Experience with motion, digital, 3D, retail visualization, or emerging creative tools is a bonus, but not a requirement.
Benefits
- Competitive salary
- Comprehensive health benefits
- Matching pension contribution
- Annual incentive based on agency and personal success
- Ongoing professional development opportunities
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