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About the role
- Remote Media Strategy Director developing integrated campaigns for Marketbridge, a B2B go-to-market agency. Leading media planning, activation, optimization, client strategy, and vendor management.
Responsibilities
- Develop and oversee B2B media strategies across a portfolio of client accounts
- Translate client objectives and broader marketing and demand-generation strategies into actionable, full-funnel media plans
- Identify and evaluate opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other channels
- Provide strategic direction throughout campaign planning, activation, optimization, and reporting
- Partner with channel specialists and activation teams to ensure accurate campaign execution
- Support in-platform campaign management and optimization when required
- Review campaign performance and use data and insights to identify optimization opportunities
- Establish campaign measurement frameworks, KPIs, and reporting approaches
- Incorporate learnings and performance insights into future planning and recommendations
- Serve as a trusted media advisor to clients
- Lead or support client conversations about media strategy, planning, campaign performance, and optimization
- Present media plans, results, insights, and recommendations
- Build understanding of clients’ businesses, industries, audiences, and competitive landscapes
- Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships
- Build and maintain relationships with B2B media vendors and platform partners
- Evaluate vendor capabilities and recommendations
- Support media negotiations and secure appropriate rates, placements, and added value
- Oversee media budgets and manage investments responsibly
- Maintain awareness of new media partners, platforms, tools, and B2B opportunities
- Provide guidance, mentorship, and strategic direction to media team members
- Review media plans and recommendations for strategic quality, accuracy, and alignment
- Support professional development of junior and mid-level team members
- Foster collaboration across media, account management, demand strategy, creative, analytics, and other internal teams
- Contribute to the evolution of Marketbridge’s media processes, tools, capabilities, and best practices
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus
- 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment
- Strong experience developing and executing media strategies for B2B clients
- Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications
- Experience working with The Trade Desk, DV360, or comparable programmatic platforms
- Experience managing substantial media budgets and working with media vendors and platform partners
- Strong analytical skills and experience interpreting media performance data and reporting
- Experience leading client presentations and providing strategic media recommendations
- Previous experience mentoring, managing, or providing direction to media professionals
- Excellent communication, presentation, and relationship-management skills
- Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment
- A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams
- Candidates must be located in Canada or the United States
- Candidates must be able to work without visa sponsorship
Benefits
- Flexible PTO
- Summer Fridays
- Paid parental leave (up to 16 weeks for birthing parents)
- Company closure from Christmas to New Year’s
- Comprehensive medical benefits
- Free premium access to the Calm app
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability coverage
- AD&D coverage
- Professional development fund ($500)
- Continuous learning programs
- Company-provided laptop and accessories
- Monthly Wi-Fi and cell stipend
- ChatGPT Enterprise Access
- Exclusive discounts through Perkopolis
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Degree requirement
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