Consumer Insights Analytics Manager

Posted 6 days ago

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About the role

  • Consumer Insights Analytics Manager at Michelin generating customer insights and enhancing product offerings. Collaborating with global teams to define market strategies in a bilingual environment.

Responsibilities

  • understand customer needs, behaviors, and experiences to generate ideas
  • identify opportunities to develop new offerings or enhance existing ones
  • recommend strategic adjustments to the Beyond Road Business Line’s go-to-market strategy
  • define, design, and deploy market research and/or customer insights studies
  • challenge existing research practices and identify opportunities for new research methods
  • conduct ad hoc analyses to gather insights on behaviors, usage patterns, needs, expectations
  • collect and structure quantitative and qualitative data
  • develop tracking dashboards and identify data-driven growth opportunities

Requirements

  • Master’s degree in marketing, economics, engineering, or computer science
  • at least 7 years of experience in a similar role
  • comfort working in a bilingual (French and English) environment, both spoken and written
  • strong understanding of customers and their needs to create new differentiation opportunities
  • ability to perform a range of quantitative analyses (analytical thinking, data exploration, data analysis)
  • ability to turn data into clear, concise stories and provide guidance on key decisions (data visualization and presentation)
  • ability to work in cross-functional teams and build and maintain your network
  • occasional availability to travel to visit colleagues in Europe and the United States

Benefits

  • hybrid work – 3 days per week in our brand new, downtown Montreal offices
  • collaboration with colleagues around the world
  • support for professional development
  • stimulating role within a highly innovative company
  • employee assistance program
  • product discounts
  • various activities and opportunities to get involved

Job title

Job type

Full Time

Experience level

SeniorLead

Salary

Not specified

Degree requirement

Postgraduate Degree

Location requirements

HybridMontrealCanada

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