Consumer Insights Analytics Manager at Michelin generating customer insights and enhancing product offerings. Collaborating with global teams to define market strategies in a bilingual environment.
Responsibilities
understand customer needs, behaviors, and experiences to generate ideas
identify opportunities to develop new offerings or enhance existing ones
recommend strategic adjustments to the Beyond Road Business Line’s go-to-market strategy
define, design, and deploy market research and/or customer insights studies
challenge existing research practices and identify opportunities for new research methods
conduct ad hoc analyses to gather insights on behaviors, usage patterns, needs, expectations
collect and structure quantitative and qualitative data
develop tracking dashboards and identify data-driven growth opportunities
Requirements
Master’s degree in marketing, economics, engineering, or computer science
at least 7 years of experience in a similar role
comfort working in a bilingual (French and English) environment, both spoken and written
strong understanding of customers and their needs to create new differentiation opportunities
ability to perform a range of quantitative analyses (analytical thinking, data exploration, data analysis)
ability to turn data into clear, concise stories and provide guidance on key decisions (data visualization and presentation)
ability to work in cross-functional teams and build and maintain your network
occasional availability to travel to visit colleagues in Europe and the United States
Benefits
hybrid work – 3 days per week in our brand new, downtown Montreal offices
collaboration with colleagues around the world
support for professional development
stimulating role within a highly innovative company
employee assistance program
product discounts
various activities and opportunities to get involved
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