Associate Creative Director shaping innovative integrated campaigns for Wealthsimple, Canada’s financial services innovator. Leading art direction across film, digital, social, print, and interactive experiences.
About the role
- Creative Director leading creative direction of AI influencer ecosystem at Mindalter. Owning strategy and engagement for scalable internet personalities with a fully remote team.
Responsibilities
- Lead creative direction across all AI influencer brands — identity, voice, narrative, and visual coherence
- Maintain full creative and brand context across every IP — existing and in development
- Run creative workshops with Brand Managers and production teams to elevate output, build shared standards, and drive creative energy
- Refine and strengthen creator identity and narrative consistency across the full portfolio
- Design and deploy repeatable content frameworks optimized for virality and engagement
- Review creator performance daily — translating data into creative strategy and fast iteration
- Motivate, challenge, and energize Brand Managers — setting the bar and holding it with clear communication and direct feedback
- Drive the launch of new IPs from zero to traction with clear identity and narrative from day one
Requirements
- 6+ years of creative leadership experience — leading teams and owning outcomes, not just producing work
- Proven experience leading creative workshops and developing teams of 5–15 people
- Demonstrated ability to motivate, direct, and hold creative authority across a team — this is non-negotiable
- Strong communication and feedback skills — you make people better, not just busier
- Experience directing high-performing social or content brands with measurable results
- Proven success building or scaling internet-native content (TikTok / IG / YouTube / meme ecosystems)
- Strong narrative and character development skills — you know how to make people care about a persona
- Deep, native understanding of internet culture — formats, pacing, trends, and shareability
- Performance-driven mindset — you've owned creative outcomes tied to real metrics
- Track record of thriving in fast-paced, experimental, ambiguous environments
Benefits
- A direct line to the CEO — this role has real authority and real influence
- Full creative ownership over the direction of every influencer brand in the portfolio
- Real autonomy — we trust talented people to lead, not just execute
- A team that deeply understands internet culture and moves fast
- Fast execution — ideas ship, not stall in approval loops
- The opportunity to shape the creative future of AI-powered influence
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