About the role

Director of Web Strategy leading New Relic’s web presence and team strategy. Overseeing development, optimizing performance, and collaborating across teams.

Responsibilities

Oversee and manage the team responsible for New Relic’s web presence.
Develop and implement a comprehensive website strategy and roadmap for newrelic.com aligned with business goals and user needs - including optimization and digital experience enhancement, etc.
Oversee development team (internal developers and/or external agencies) in building and maintaining the website. (Global teams: US and IST)
Partner with cross-functional teams (e.g. Product, Creative, Data Analytics, Regional teams, etc.) to align web strategy with broader marketing and business initiatives.
Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities.
Drive our CRO program to create optimization roadmaps and lead A/B testing and user experience research to improve site performance.
Scale our GEO/AEO strategy and execution across our website as well as referral sites.
Oversee the technical architecture, platform selection, and technology stack.
Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI - utilizing analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions.
Create comprehensive performance dashboards and regular reporting for stakeholders.

Bachelor’s or Master’s degree
7-10+ years of experience in digital marketing, web strategy, or related roles
Strong analytical skills with experience using web analytics platforms
Understanding of SEO, SEM, and digital marketing best practices
Excellent written and verbal communication skills
Project management experience with the ability to manage multiple initiatives
Experience leading web application development teams to deliver against KPIs at scale.
Solid understanding of CSS, Git and JavaScript.
Documented, hands-on experience planning multi-quarter roadmaps for high visibility B2B websites
Extensive experience planning and managing against concrete business performance objectives in a product-led software business
Having a collaborative work style that includes colleagues in important decisions and leads to shared code ownership.
Experience with content management systems and web technologies
Fluency in English.