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Lead Data Analyst
LinkedIn Recruiter Post
RBC seeks a Lead Data Analyst to drive enterprise data platform initiatives, acting as a technical lead for data flow, AI/ML, and analytics.
About the role
- Fractional Media & Web Analytics Manager driving data-driven insights for clients' digital marketing efforts. Leading analytics, tracking, and optimization strategies across various media channels.
Responsibilities
- Own TapClicks setup and dashboards; automate, standardize, and QA reporting for media KPIs, conversion trends, and ROI across clients.
- Deliver actionable insights for planning, optimizations, Monthly Web Ops (top pages, CRO snapshot, behavior trends), and QBRs.
- Lead GA4/GTM architecture, audits, and ongoing QA; implement and troubleshoot tags, pixels, and integrations.
- Own the CRO roadmap; design, run, and analyze A/B and multivariate tests across ads, landing pages, and funnels.
- Perform deep-dive analysis to identify performance drivers and growth opportunities; translate findings into clear, client-ready recommendations.
- Establish and enforce QA for tags, dashboards, reports, and GA4 events; validate tests pre-launch.
- Present analytics insights, CRO results, and testing roadmaps in client meetings and QBRs; align with media strategy.
Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
- 4+ years in analytics/CRO/digital marketing with a focus on measurement and optimization.
- Proficiency with GA4 and GTM; hands-on with media platforms (Google Ads, Meta, LinkedIn).
- Strong CRO knowledge and A/B testing methodologies.
- Advanced Excel/Google Sheets (pivots, lookups); familiarity with SQL/scripting.
- Experience with data viz tools: TapClicks, Looker Studio, Power BI; BigQuery a plus.
- Familiar with attribution models and CRM/web integrations.
- Exceptional client-facing communication and presentation skills.
- Relevant certifications (Google Analytics, Google Ads, Meta Blueprint).
Benefits
- Competitive Rates
- Flexible work to promote work-life integration
- Remote-first or hybrid flexibility
- Asynchronous work
- Supportive Operations Team
- Opportunity to collaborate with top industry talent!
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