Analyste de données principal modernisant les plateformes et pipelines de données d’EDC, société financière publique canadienne. Traduction des besoins opérationnels en modèles, règles de transformation et récits utilisateurs.
NT
Fractional Media & Web Analytics Manager – 20 hrs/week
Posted 4 months ago
About the role
- Fractional Media & Web Analytics Manager driving data-driven insights for clients' digital marketing efforts. Leading analytics, tracking, and optimization strategies across various media channels.
Responsibilities
- Own TapClicks setup and dashboards; automate, standardize, and QA reporting for media KPIs, conversion trends, and ROI across clients.
- Deliver actionable insights for planning, optimizations, Monthly Web Ops (top pages, CRO snapshot, behavior trends), and QBRs.
- Lead GA4/GTM architecture, audits, and ongoing QA; implement and troubleshoot tags, pixels, and integrations.
- Own the CRO roadmap; design, run, and analyze A/B and multivariate tests across ads, landing pages, and funnels.
- Perform deep-dive analysis to identify performance drivers and growth opportunities; translate findings into clear, client-ready recommendations.
- Establish and enforce QA for tags, dashboards, reports, and GA4 events; validate tests pre-launch.
- Present analytics insights, CRO results, and testing roadmaps in client meetings and QBRs; align with media strategy.
Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
- 4+ years in analytics/CRO/digital marketing with a focus on measurement and optimization.
- Proficiency with GA4 and GTM; hands-on with media platforms (Google Ads, Meta, LinkedIn).
- Strong CRO knowledge and A/B testing methodologies.
- Advanced Excel/Google Sheets (pivots, lookups); familiarity with SQL/scripting.
- Experience with data viz tools: TapClicks, Looker Studio, Power BI; BigQuery a plus.
- Familiar with attribution models and CRM/web integrations.
- Exceptional client-facing communication and presentation skills.
- Relevant certifications (Google Analytics, Google Ads, Meta Blueprint).
Benefits
- Competitive Rates
- Flexible work to promote work-life integration
- Remote-first or hybrid flexibility
- Asynchronous work
- Supportive Operations Team
- Opportunity to collaborate with top industry talent!
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