GTM Sales Engineer focusing on outbound campaigns and systems for a growing SaaS company. Collaborating across teams to streamline processes and enhance pipeline generation.
Responsibilities
Build and launch multi-channel outbound campaigns across email, LinkedIn, and other formats using tools like Instantly, HeyReach, Clay, and Claude Code.
Partner with Sales to identify ICP segments, priority accounts, and messaging strategies that drive qualified pipeline.
Continuously test subject lines, sequencing logic, personalization depth, and channel mix to improve conversion rates.
Manage outbound deliverability fundamentals including domain setup, inbox rotation, and sender reputation.
Design and maintain scalable enrichment and targeting workflows in Clay (or other tools), including waterfall enrichment, integrations, routing logic, and structured table architecture.
Own data flow into HubSpot, ensuring accurate contact enrichment, lifecycle stage management, segmentation, and campaign attribution.
Integrate and optimize tooling across the GTM stack to eliminate manual work and reduce operational friction.
Leverage AI tools (ChatGPT, Claude, GPT workflows) to automate research, personalization, and repetitive outbound tasks while maintaining quality.
Build high-fit account and contact lists aligned to our ICP using structured targeting and enrichment workflows.
Improve CRM hygiene and data reliability to ensure Sales is working from clean, actionable intelligence.
Collaborate with Sales, Marketing, and leadership to align campaigns with revenue targets.
Track campaign performance inside HubSpot and related tools; identify performance bottlenecks and iterate quickly.
Document processes and playbooks so outbound systems become repeatable and scalable across the team.
Requirements
4+ years in a growth, outbound, RevOps, GTM, sales operations, or analytical role in a SaaS environment.
Strong hands-on expertise with modern outbound tools that could include Clay, Claude Code, Instantly, HeyReach, Apollo and others.
Deep understanding of modern outbound infrastructure including sequencing tools, deliverability best practices, inbox strategy, and LinkedIn automation.
Experience working in HubSpot with segmentation, lifecycle stages, and reporting.
Strong written communication skills with the ability to craft compelling outbound messaging.
Highly organized and execution-focused, with the ability to run multiple campaigns simultaneously.
Strong ownership mindset, you thrive in ambiguity and operate independently.
Benefits
Comprehensive benefits package, including healthcare
Employee Stock Option Plan
Remote-first work options and flexible scheduling to support work-life balance
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