Marketing Operations Lead optimizing HubSpot, AI workflows, and analytics for a marketing team. Driving campaign efficiency, reporting accuracy, and cross - functional Marketing - Sales operations.
About the role
- Marketing Operations Specialist running Paddle’s Merchant-of-Record payment marketing infrastructure. Building Martech workflows, templates, documentation, and automation for global B2B SaaS teams.
Responsibilities
- Run recurring marketing operations workflows including campaign setup, list management, form flows, routing checks, UTM governance, and lifecycle stage hygiene
- Maintain and improve MarOps process documentation, checklists, and operational playbooks
- Track operational issues, blockers, and follow-ups to ensure visibility, ownership, and prompt resolution
- Support campaign and programme operations from setup and logistics perspectives
- Build and maintain reusable campaign templates, briefing documents, setup checklists, and request forms
- Create standardised workflows and intake processes for common marketing operations tasks
- Ensure templates and workflows are documented, version-controlled, and easy to follow
- Identify opportunities to automate or streamline repetitive tasks using AI or native platform automations
- Support adoption and consistent use of templates and processes
- Manage day-to-day Martech tooling hygiene and administration, including naming conventions, field consistency, list management, campaign tracking, and access processes
- Document tool ownership, workflows, integrations, use cases, and limitations
- Troubleshoot tool issues, escalate where needed, and coordinate with vendors or internal stakeholders
- Support Martech audits, tooling reviews, and onboarding of new platforms
Requirements
- 5+ years of experience in marketing operations, campaign operations, or a similar role
- Experience in a fast-growing B2B SaaS organisation
- Track record of building and improving operational infrastructure
- Hands-on experience administering and optimising Martech tools such as HubSpot, Salesforce, Asana, Dreamdata, Notion, Dust, or similar platforms
- Understanding of how Martech tools connect across a GTM motion
- Ability to design and implement operational workflows, checklists, and process guides
- Systems-thinking approach to tooling hygiene, naming conventions, field consistency, and platform cleanliness
- Practical experience with automation and AI tools such as Dust or Zapier
- Experience creating adopted playbooks, templates, and process guides
- Collaborative working style across Marketing and GTM
Benefits
- Unlimited holidays
- 4 months paid family leave regardless of gender
- Annual learning fund
- Regular internal and external training
- Personal development support through exposure to new challenges
- Remote work, hub work, or a combination
- Inclusive workplace and accommodations support
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