Marketing Operations Manager building automation, CRM integration, and analytics for Riva’s enterprise relationship software. Enabling scalable, data - driven growth across marketing and revenue teams.
About the role
- Marketing operations manager managing Caseware’s global marketing automation, email campaigns, and reporting. Optimizing technology, workflows, and campaign execution for audit and accounting software.
Responsibilities
- Manage Caseware’s global marketing automation solution and technology stack
- Maintain database health and manage lead import processes and workflows
- Work with operations teams to manage system workflows, address errors, and introduce efficiency-improving processes
- Execute global email nurture programs and emails supporting campaigns and product communications
- Process and accelerate leads
- Support campaign setup and tracking
- Create reports and dashboards measuring database, campaign, email, funnel, and marketing revenue KPIs
- Provide campaign templates and dashboards for regional teams and global marketing stakeholders
- Document processes, updates, best practices, and training materials
- Leverage workflows and segmentation for targeted and personalized campaigns
- Use AI and automation tools to improve marketing operations and campaign performance
- Own and manage the end-to-end campaign calendar, milestones, deliverables, dependencies, and status reporting
- Drive weekly planning and execution cadence
- Coordinate cross-functional teams, identify risks and bottlenecks, and keep campaigns on track
Requirements
- Bachelor’s degree in business, marketing, or data science
- 5+ years of experience in Marketing Operations, automation, performance reporting, or a related field
- 5+ years of experience as a global administrator for Salesforce Marketing Cloud, managing integrations and workflows
- Experience leading projects involving journey mapping, lead flow/scoring, and nurture programs
- Proven experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution
- Ability to integrate and analyze data across multiple sources
- Hands-on experience with project management tools, preferably Monday.com, to manage workflows, dependencies, and reporting
- Demonstrated ability to coordinate multiple workstreams and stakeholders in a fast-paced environment
- Excellent organizational and communication skills, with a detail-oriented and execution-focused mindset
- Demonstrated experience using AI and automation tools to optimize marketing operations and campaign performance
Benefits
- Discretionary bonus and/or commission
- Flexible work options
- Remote opportunities
- Generous time-off policies
- Health insurance
- Retirement plans
- Recognition programs
- Performance bonuses
- Opportunities for career growth
- International projects
- Collaboration with a diverse, global team
- Accommodation support during the application or interview process
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