Performance Marketing & Marketing Operations Manager driving paid media, HubSpot operations, and pipeline analytics. Supporting Appen’s AI training - data business and enterprise AI growth.
About the role
- Marketing Operations Manager running AI-first content, SEO, advertising, automation, and analytics. Operating growth systems for Anatta, a Shopify Platinum Partner and enterprise commerce consultancy.
Responsibilities
- Own execution of every marketing initiative, including content, search, advertising, website, automation, campaigns, and events
- Design and run an intelligent marketing operating system connecting intelligence, decisioning, execution, governance, and pipeline measurement
- Build workflows, administer the marketing technology stack, launch campaigns, read dashboards, and act on insights
- Continuously redesign work processes so automation and AI absorb repetitive execution while human time moves toward judgment, creativity, and growth
- Set standards for AI use across marketing and train colleagues in effective AI usage
- Manage a Content Strategist and Creative directly and work daily with Sales, Business Development, Strategy, and Engineering
- Run the AI-assisted content production system, editorial calendar, keyword management, practitioner review gate, prompt library, templates, and quality standards
- Execute SEO, AEO, and GEO programs, including site architecture, programmatic pages, schema, llms.txt, entity consistency, citations, rankings, impressions, clicks, and organic lead qualification
- Plan, build, QA, launch, and optimize paid search and paid social campaigns; manage budgets, pacing, and landing-page performance
- Own website conversion paths, forms, lead routing, page speed, Core Web Vitals, crawlability, analytics, consent, and continuous improvement
- Build and maintain automation workflows for lead generation, nurture, lifecycle progression, segmentation, scoring, routing, and campaign execution
- Maintain attribution models and the marketing ROI dashboard; deliver weekly web and pipeline reports
- Support revenue goals through lead scoring, sales alerts, signal exports, and AI-assisted prospecting motions
- Execute integrated campaigns across email, webinars, paid media, ABM, nurture, outbound initiatives, and events
- Coordinate event logistics, budgets, campaigns, and pipeline follow-through
- Administer CRM, marketing automation, analytics, SEO, and AI tooling and their integrations
- Evaluate, pilot, and deploy generative AI tools; develop prompts and manage AI initiatives
- Manage marketing budgets and timelines with Finance
- Establish AI governance, data-handling rules, brand standards, and data-protection compliance
- Train marketing and adjacent teams on prompting, AI best practices, governance, and technical fluency
Requirements
- 5–7 years in marketing operations, technical program management, demand generation or digital marketing, with at least five in a marketing-operations or equivalent role
- Demonstrated experience implementing generative AI tools and automation workflows end to end — not experimentation, deployment
- Hands-on experience with prompt engineering and with AI-assisted content production at volume
- Proven experience administering large marketing automation platforms and CRM systems and integrating them with other business systems
- Working knowledge of SEO, and of how answer engines and AI assistants source and cite content
- Experience managing paid media budgets and campaigns
- Strong analytical skills: database structures, data hygiene, analytics and attribution; ability to draw insight from marketing data and act on it
- Understanding of lead scoring, nurturing, segmentation, personalisation and lifecycle management
- Proven ability to manage complex, cross-functional projects with technical and strategic components to tight deadlines
- Excellent written and spoken communication; able to translate technical concepts for non-technical colleagues
- Familiarity with GDPR and other relevant data-protection regulation
- Experience in a B2B services, consultancy or agency environment selling to enterprise buyers preferred
- Familiarity with the Shopify ecosystem or enterprise ecommerce preferred
- Experience managing a direct report or a small content team preferred
- Formal training in AI-first marketing systems is a plus
- Experience running events end to end preferred
- Are you currently based in the United States or Canada?
- At least 5 years of experience specifically in marketing operations (or an equivalent operations-focused role — not primarily brand or creative marketing)
Benefits
- Remote first organization
- Full medical, dental, vision, disability, and company paid life insurance
- Employer 401(k) contributions
- Employee assistance program
- Start accrual with 20 days of PTO annually + holidays
- Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and recharge
- Paid parental leave
- Company events, happy hours, and retreats
- Budget for continuing education
- Other perks vary by location
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