Marketing operations specialist coordinating Parkinson Canada’s nationwide campaigns from briefing through reporting. Managing workflows, stakeholders and performance insights for Parkinson’s support, advocacy and research initiatives.
About the role
- Senior Marketing Operations Manager owning Salesforce and HubSpot systems for Directive, a performance marketing firm serving B2B SaaS and tech companies. Driving attribution, reporting, routing, and funnel growth.
Responsibilities
- Own CRM architecture across Salesforce and HubSpot, including objects, fields, validation rules, Flows, formula fields, page layouts, and sync logic
- Run lead routing and scheduling end to end across LeanData, Chili Piper, HubSpot, and Salesforce
- Own attribution strategy, source tracking, lead source governance, marketing influence tagging, and offline conversion tracking
- Report weekly and monthly on full-funnel performance against goals, including conversion rates, pacing, and year-over-year context
- Maintain the Growth Dashboard and MoM/QoQ trackers
- Protect data integrity through deduplication, email validation, enrichment, platform properties, and sync logic
- Own email marketing, including newsletters, promotional sends, nurture programs, segmentation, build, QA, scheduling, A/B testing, reporting, deliverability, and sender health
- Build and optimize inbound and outbound programs, follow-up strategies, workflows, suppression logic, and signal-based campaigns
- Manage the MarTech stack and budget, including audits, access, renewals, negotiations, consolidation decisions, and monthly actuals versus forecast
- Partner with marketing on campaigns, thought leadership, webinar operations, event lists, benchmark data, and standardized Salesforce campaign setup
- Support sales and leadership with pipeline, channel influence, and spend allocation analysis
- Train Account Directors, sales, and new hires on Salesforce, HubSpot, and Gong
- Maintain operations documentation, process diagrams, and how-tos
- Maintain customer data supporting retention and expansion, including contact tracking, CSAT and reference workflows, and CRM adoption
- Design and enforce pipeline stages, entry and exit criteria, and stage-by-stage goals based on historical conversion rates
Requirements
- 5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role
- Experience building or rebuilding an ops function
- Advanced Salesforce administration skills, including validation rules, Flows, formula fields, custom objects, reports and dashboards, and Data Loader
- Deep HubSpot experience, including workflows, lists, properties, forms, and integrations
- Hands-on experience with lead routing and scheduling tools such as LeanData and Chili Piper
- Strong grasp of attribution models, lead source governance, UTM standardization and tracking, and offline conversion tracking with ad platforms
- Ability to build funnel reporting and pacing models in Salesforce and Google Sheets
- Experience with sales engagement, outbound, and data tools such as Gong, Gong Engage, Instantly, UserGems, and Zapier
- Ability to turn cross-functional requests into clean systems and protect reporting integrity
- Comfort operating as a team of one
- Experience managing vendor relationships, renewals, and MarTech budgets
- Confidence presenting performance and recommendations to executive leadership
- Must have established and current work authorization and permanently reside in the country of employment
- Must be able to operate a laptop computer, software platforms, and office productivity tools
- Must be able to remain stationary for extended periods
- Must be able to observe and interpret written and verbal communication
- Must have reliable internet access and a professional background
- HubSpot and/or Salesforce certification is a plus, but not required
- Bonus points for AI agents or LLMs and agency or professional services experience
Benefits
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX)
- Access to certified therapists through Spring Health
- Headspace membership
- Physical therapy through Omada
- Thousands of Aaptiv virtual workouts
- Complimentary One Medical membership for primary and virtual care
- Unlimited PTO (2-week minimum)
- Paid company holidays
- Birthday off
- End of Year Recharge (closed December 24 - January 1)
- Paid parental leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, scaling in total amount over time
- Annual company-wide retreat
- Remote work from a home office
- PC or Mac available
- Reasonable accommodations for qualified individuals with disabilities
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