Performance Marketing & Marketing Operations Manager driving paid media, HubSpot operations, and pipeline analytics. Supporting Appen’s AI training - data business and enterprise AI growth.
About the role
- Marketing Operations Manager owning event campaign operations for Stripe, a financial infrastructure platform. Driving segmentation, attendance, lead routing, reporting, and scalable processes across AMER.
Responsibilities
- Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting
- Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics
- Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking
- Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement
- Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data
- Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels
- Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact
- Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle
- Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures that improve consistency and performance
Requirements
- 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field
- 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes
- Proven track record of optimizing campaign and execution workflows within event and webinar platforms (such as Splash and ON24)
- Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes
- Strong program-management skills, with the ability to manage timelines, dependencies, risks, and multiple concurrent events
- Strong analytical and problem-solving skills, including experience using campaign data to identify issues and improve performance
- Understanding of data quality, consent, privacy, and contact-governance practices
- Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams
- Attention to detail and the ability to operate effectively in a fast-paced environment with changing priorities
- Experience integrating AI into scalable marketing operations workflow designs and streamline processes
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