Marketing Operations Manager optimizing Salesforce marketing automation and AI workflows for Conquest, a Canadian financial - planning technology company. Improving data quality, campaign execution, attribution, and revenue reporting.
About the role
- Performance Marketing & Marketing Operations Manager driving paid media, HubSpot operations, and pipeline analytics. Supporting Appen’s AI training-data business and enterprise AI growth.
Responsibilities
- Drive paid media performance and manage marketing systems supporting company growth
- Report to the Director of Demand Generation
- Own campaign execution, budget optimization, and HubSpot operations
- Reach AI research labs and enterprise AI teams
- Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and ABM programs
- Manage paid media budgets, including allocation, pacing, and performance against pipeline goals
- Build targeted and retargeting audiences using account insights and intent data
- Monitor CPL, cost per SQL, and pipeline contribution through A/B testing and performance reporting
- Manage HubSpot workflows, forms, lead scoring, lifecycle stages, and marketing automation
- Improve lead routing, Sales handoffs, and data quality
- Maintain UTM tracking standards and build attribution models and full-funnel dashboards
- Oversee marketing technology integrations and email marketing compliance with GDPR, CAN-SPAM, and CASL
- Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy
- Establish performance benchmarks, improve lead routing and scoring, and deliver reliable reporting dashboards
Requirements
- 3–5 years of experience in B2B performance marketing and marketing operations, ideally in a technology or SaaS environment
- Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership
- Strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management
- Familiarity with account-based marketing (ABM), intent data, and audience segmentation
- Proven ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics
- Practical experience using AI tools to improve everyday marketing workflows, efficiency, and campaign execution
- Strong attention to detail, analytical thinking, and ability to manage competing priorities independently
- Proactive, results-oriented approach with willingness to test, learn, and continuously improve
- Experience in AI, machine learning, data, or related technology industries
- Familiarity with Salesforce administration or CRM integrations
- Knowledge of SQL or business intelligence tools such as Looker Studio or Tableau
- HubSpot, Google Ads, or LinkedIn Marketing certifications
Benefits
- Permanent - Regular Full-time
- Remote work flexibility
- Tools, resources, and development opportunities to build capability
- Culture of innovation, collaboration, and excellence
- Opportunity to work on complex challenges shaping the future of AI across industries and geographies
- Work alongside talented people in a culture valuing humility over ego
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Degree requirement
No Education Requirement
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