Performance Marketing & Marketing Operations Manager driving paid media, HubSpot operations, and pipeline analytics. Supporting Appen’s AI training - data business and enterprise AI growth.
About the role
- Marketing Operations Manager optimizing Salesforce marketing automation and AI workflows for Conquest, a Canadian financial-planning technology company. Improving data quality, campaign execution, attribution, and revenue reporting.
Responsibilities
- Own day-to-day administration and optimization of Salesforce Marketing Cloud Account Engagement (previously Pardot) and its Salesforce integration
- Manage connected lead enrichment and sales automation tools
- Ensure clean data flow, routing, reliable syncs, and accurate full-funnel reporting
- Document, maintain, and improve marketing systems, processes, and data supporting campaign execution and performance measurement
- Design and manage lead and contact enrichment workflows
- Build and maintain lead-routing logic in the marketing automation platform and Salesforce
- Own quality assurance and issue resolution for lead routing
- Build and manage segmentation rules for personalization, prioritization, and reporting
- Audit and own the current instance, sending rules, segmentation rules, and processes
- Troubleshoot campaign and automation issues across the marketing automation platform and CRM
- Maintain the communications calendar and format
- Partner with marketing on list builds, list loads, audience segmentation, program setup, and QA
- Track campaign performance and attribution from click to close
- Build and maintain dashboards and reports for pipeline, funnel performance, and campaign impact
- Test formats and messaging for email and nurture campaigns
- Work with revenue leaders to map data definitions, funnel stages, lifecycle models, and marketing and sales processes into operating systems
- Apply AI tools, LLMs, and martech solutions to improve marketing efficiency
- Design and implement intelligent automations to reduce manual work, improve data quality, and surface insights faster
- Monitor the AI and automation landscape and identify tooling that reduces friction or unlocks new capabilities
Requirements
- 6+ years of experience in Marketing Operations, Revenue Operations, or a similar ops role
- Deep, hands-on experience with Pardot (Salesforce Account Engagement) and Salesforce (admin-level or beyond) strongly preferred
- Proven track record of administering and optimizing a marketing automation platform, including configuration, data hygiene, integrations, and continuous improvement
- Regulated-industry experience a plus
- Incredible organization skills, including taxonomies, naming conventions, and folder structures
- Hands-on familiarity with sales automation and the broader martech stack
- Ability to manage a multi-tool stack with focus on integration health, data quality, and end-to-end reliability
- Strong analytical mindset; comfortable building dashboards, structuring reporting frameworks, and contributing to revenue forecasting conversations
- Hands-on experience with AI and automation tools and a demonstrated history of applying them to reduce manual work and drive operational efficiency
- Excellent communication and stakeholder management skills
- Comfortable with ambiguity and fast-moving priorities
- AI-savvy marketing operations expertise
- Precision in marketing to prospects in a regulated industry
Benefits
- Inclusive culture made up of extremely talented people
- Leadership team with a proven track record of success
- Hands-on coaching
- Clear path to grow your career
- Opportunity to join a fast-growing company as it expands across the globe
- Competitive compensation
- Generous benefits
- Equal opportunity employer
- Inclusive work environment
- Accessibility support and accommodation during the recruitment process
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Degree requirement
No Education Requirement
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