Performance Marketing & Marketing Operations Manager driving paid media, HubSpot operations, and pipeline analytics. Supporting Appen’s AI training - data business and enterprise AI growth.
About the role
- Marketing Operations Manager scaling HubSpot, attribution, and AI automation for Relay’s digital banking platform. Optimizing SMB customer acquisition across marketing and sales funnels.
Responsibilities
- Set the direction for marketing operations and Top of Funnel activities
- Scope and manage marketing operations initiatives aligned with team and business goals
- Enable and optimize Top of Funnel growth across Direct SMB and Accountant & Bookkeeper channels
- Prioritize initiatives by customer impact, efficiency, and business value
- Flag risks and reshape or stop underperforming initiatives
- Administer and optimize HubSpot workflows, lead lifecycle, scoring, and reporting
- Manage the broader marketing technology stack
- Build and operate production AI agents and automations for lead routing, enrichment, and follow-up
- Own system enhancements and process rollouts through adoption
- Build multi-touch marketing attribution models
- Define KPIs and build trusted dashboards and reports
- Create infrastructure and campaigns to track event success
- Diagnose and resolve root causes of friction between marketing and sales
- Analyze trends and produce clear recommendations
- Partner with marketing, sales, and leadership
- Present recommendations to technical and non-technical audiences
- Create alignment in ambiguous or fast-moving situations
- Document processes for reuse and cross-training
Requirements
- 4+ years of experience in an operations role in a data-driven, fast-growing, or technical environment
- Hands-on HubSpot experience as a marketing automation tool, including workflows, reporting, and CRM/Marketing Hub administration
- Proficiency with CRM platforms and integrations, including Salesforce and Iterable
- Proficiency with sales productivity tools, including Outreach and Gong
- Proficiency with enrichment providers, including Clay and ZoomInfo
- Experience with AI tools and a track record of building agents and automations for operational problems
- Comfort working in detail while understanding the broader picture
- Ability to work with complex data inputs, identify themes and outcomes, and translate business objectives into quarterly strategies
- Strong communication skills in cross-functional environments
- Ability to work in the office three days a week (Tuesday, Wednesday, and Thursday)
- Legally authorized to work in Canada
- Successful background check and employment verification through Certn
Benefits
- Compensation changes are not limited to a once-a-year review cycle
- Accommodation support at any stage of the hiring process
- Flexible/hybrid work arrangement
- Opportunities for autonomy and ownership
- Feedback and professional growth culture
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