Performance Marketing & Marketing Operations Manager driving paid media, HubSpot operations, and pipeline analytics. Supporting Appen’s AI training - data business and enterprise AI growth.
CC
Marketing Operations Specialist
Posted 2 weeks ago
About the role
- Marketing Operations Specialist optimizing CIRA’s CMS, marketing automation, CRM and analytics stack. Improving digital campaigns, websites and workflows for Canada’s trusted internet organization.
Responsibilities
- Own and optimize CIRA’s communications and digital technology stack, including CMS, email marketing and automation, CRM systems, membership and election systems, event platforms and advertising tools
- Serve as the technical expert for digital platforms by troubleshooting issues, configuring functionality, translating business needs into solutions and identifying workflow and capability improvements
- Support the health and performance of CIRA’s websites in partnership with the web and UX team
- Perform website maintenance, publishing, accessibility, SEO, metadata management, troubleshooting and ongoing optimization
- Own digital analytics, tagging and measurement through Google Analytics, Google Tag Manager and Looker Studio
- Ensure reliable data and actionable insights to improve web and campaign performance
- Support setup, execution and optimization of digital marketing campaigns, including marketing automation, audience segmentation, lead-generation workflows and campaign tracking
- Manage integrations between marketing automation and CRM platforms, including HubSpot and Salesforce, to improve lead tracking, attribution, data quality and reporting
- Collaborate with communications, product marketing, membership, web and UX teams, and external partners to implement improvements and solve technical challenges
- Help colleagues make effective use of digital tools
Requirements
- 5–7 years of experience in digital marketing technology, marketing operations or digital platforms
- Hands-on experience managing and optimizing digital tools
- Strong experience administering and configuring CMS, email marketing and automation platforms, CRM systems and other digital technologies
- Experience supporting digital campaign execution, including marketing automation, audience segmentation, lead generation, tracking and performance optimization
- Experience with HubSpot, Salesforce or similar platforms, including integrations, lead management, data quality and reporting
- Strong experience supporting websites, including maintenance, troubleshooting, SEO, accessibility and technical performance optimization
- Strong knowledge of digital analytics and measurement tools, such as Google Analytics, Google Tag Manager and Looker Studio
- Ability to turn data into actionable insights
- Experience working with technology vendors and supporting platform selection, integrations, upgrades and ongoing improvements
- Strong technical problem-solving skills, sound judgment and ability to translate business needs into practical solutions
- Ability to collaborate across teams and identify opportunities to improve digital platforms and processes
Benefits
- Hybrid work arrangement combining remote and in-office work
- Ottawa headquarters with regular events and social activities
- Accommodations available upon request throughout the recruitment, assessment and selection process
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Marketing Operations Manager optimizing Salesforce marketing automation and AI workflows for Conquest, a Canadian financial - planning technology company. Improving data quality, campaign execution, attribution, and revenue reporting.
Marketing operations specialist coordinating Parkinson Canada’s nationwide campaigns from briefing through reporting. Managing workflows, stakeholders and performance insights for Parkinson’s support, advocacy and research initiatives.
Marketing Operations Manager running AI - first content, SEO, advertising, automation, and analytics. Operating growth systems for Anatta, a Shopify Platinum Partner and enterprise commerce consultancy.
Senior Marketing Operations Manager owning Salesforce and HubSpot systems for Directive, a performance marketing firm serving B2B SaaS and tech companies. Driving attribution, reporting, routing, and funnel growth.
Marketing Operations Manager scaling HubSpot, attribution, and AI automation for Relay’s digital banking platform. Optimizing SMB customer acquisition across marketing and sales funnels.
Senior Marketing Operations Manager building marketing data pipelines and integrations for Homebase, an app helping small businesses manage hourly teams. Owning data quality, governance, and AI - enabled workflows.
Marketing Operations Manager owning event campaign operations for Stripe, a financial infrastructure platform. Driving segmentation, attendance, lead routing, reporting, and scalable processes across AMER.
Marketing Operations Coordinator supporting Apotex’s pharmaceutical brand campaigns, budgets, approvals, and reporting. Coordinating cross - functional marketing operations, vendors, financial processes, and bilingual materials.
Marketing Automation Manager running Pardot, Salesforce, and lead - routing operations for Storyblok’s headless CMS. Automating campaigns, improving data quality, and reporting funnel performance.