Marketing Operations Manager owning Marketo, Salesforce integrations, lifecycle programs, attribution, and data integrity. Supporting Optro’s AI - powered GRC platform through scalable marketing operations.
About the role
- Marketing Operations Manager owning HubSpot, email deliverability, automation, and reporting for Really Great Reading’s literacy education products. Ensuring accurate, measurable campaign execution.
Responsibilities
- Own HubSpot configuration, properties, lists, user permissions, data hygiene, and marketing integrations
- Monitor sender reputation, SPF, DKIM, DMARC, and list hygiene, and resolve deliverability issues
- Maintain subscription types, consent workflows, and opt-out handling in line with applicable regulations
- Build nurture, lifecycle, customer communication, and sales sequence templates in HubSpot
- Build emails, forms, workflows, and landing page components and perform QA
- Build dashboards and reports and maintain clean, consistent campaign and attribution data
- Maintain campaign build templates, intake processes, and QA checklists
- Implement automation and AI-assisted workflows to reduce manual campaign, operational, and reporting work
- Collaborate with Product Marketing, Growth, Content, and Sales to translate campaign requirements into reliable builds, automation, and reporting
Requirements
- Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience
- 3–5 years of experience in marketing operations, HubSpot administration, or lifecycle marketing
- Hands-on HubSpot experience with workflows, lists, properties, forms, and email
- Working knowledge of email deliverability and authentication
- Experience building automated nurture or lifecycle programs
- Reporting and attribution literacy, including building dashboards and troubleshooting data issues
- Strong QA habits and the ability to manage several campaign builds at once
- Clear communication skills and the ability to work effectively with non-technical partners
- Ability to work at a screen for extended periods, use standard input devices, and participate in virtual meetings
Benefits
- Competitive 401(k) with company matching
- Comprehensive Medical, Dental, and Vision insurance
- Paid Time Off to support rest, renewal, and life outside of work
- Employee Discount Program and partner savings
- Ongoing professional development and learning investment
- Wellness initiatives designed to support physical, mental, and emotional well-being
- Evolving benefits shaped by team member voice and values
- Fully remote work arrangement
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