Marketing Operations Specialist running Paddle’s Merchant - of - Record payment marketing infrastructure. Building Martech workflows, templates, documentation, and automation for global B2B SaaS teams.
About the role
- Mozilla, an open-source internet technology company, seeks a lifecycle marketing operations manager for Firefox Mobile growth in Canada. Coordinating ASO, campaigns, launches, localization, reporting and AI-assisted workflow automation.
Responsibilities
- Coordinate and execute App Store Optimization initiatives, including metadata updates, creative experiments and app store events, with Product Marketing and an external agency
- Translate approved lifecycle campaign briefs into executable plans and support hands-on campaign execution across key user-journey moments
- Support product launches and priority growth initiatives by coordinating workstreams, cross-functional handoffs and operational follow-through
- Own shared localization, quality assurance and operational readiness workflows, escalating blockers and risks before delivery impact
- Gather and consolidate campaign and experiment performance data and operational learnings for reporting, synthesis and optimization decisions
- Develop scalable processes, automation and AI-assisted workflows, including solutions using Claude Code and Cowork, to improve consistency and reduce coordination overhead
Requirements
- 5+ years of experience in marketing operations or a similar role
- Experience coordinating and executing multi-step marketing programs across multiple workstreams, stakeholders, timelines and dependencies
- Strong operational judgment, organization and attention to detail, with the ability to prioritize effectively and work independently
- Experience creating repeatable processes, workflows and documentation that improve execution quality and efficiency
- Commitment to Mozilla’s values: Play to win; Build for people first; Engage evidence over ego; Decide and deliver; Ship, learn, repeat
- Experience with mobile growth or App Store Optimization, including metadata optimization and creative experimentation
- Comfort working with performance data, including campaign measurement, experiment analysis and reporting
- Experience building automated and AI-assisted workflows using Claude Code, Cowork, or similar tools
Benefits
- Generous performance-based bonus plans for all eligible employees - we share in our success as one team
- Rich medical, dental and vision coverage
- Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
- Quarterly all-company wellness days where everyone takes a pause together
- Country-specific holidays plus a day off for your birthday
- One-time home office stipend
- Annual professional development budget
- Quarterly well-being stipend
- Considerable paid parental leave
- Employee referral bonus program
- Other benefits (life/AD&D, disability, EAP, etc. - varies by country)
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